How to Write Contextually Relevant & Factually Correct Content

Clarity, Relevance, and Factual accuracy are the keys to creating content for search engines like Google. Whether you're writing for a blog, a website, or any other platform, making sure your content is not only accurate but also easily retrievable is crucial.

In this post, I’m going to share 5 most helpful sentence and content optimization tips that help you to make your sentences factually correct.?

These concepts and Algorithmic Authorship Rules are taken from the Koray Tu?berk GüBüR Speech which they gave in Saigon to further explain their concepts.?

I will dive into the importance of prioritizing key attributes and contexts to ensure your information is both relevant and comprehensive. I'll also discuss the value of cutting out unnecessary fluff to keep your content clear and engaging.?

Additionally, I'll highlight the role of numeric values in adding precision and structure to your information. Lastly, I'll cover how optimizing the first sentence of subordinate text and matching the language between questions and answers can significantly improve search engine performance.

By optimizing the mico context of sentences, you'll be able to create content that stands out, resonates with your audience, and performs well in search engine results.

?Let’s get started on transforming your content into a powerful tool for both readers and search engines.

• Prioritize Attributes and Contexts:
• Understand the Facts and Opinion:?
• Cut the Fluff Out:?
• Use Numeric Values:?
• Optimize the Subordinate Text First Sentence

1. Prioritize Attributes and Contexts:?

When it comes to providing clear, concise, and factually accurate information, it’s important to prioritize the key attributes and contexts of the subject you're discussing. This not only helps readers understand the most relevant details quickly but also ensures that Natural Language Processing (NLP) systems can efficiently extract the right facts.

By focusing on essential characteristics and avoiding unnecessary repetition or omissions, you make your content both engaging and informative. For example, when defining a topic or answering a query, it’s crucial to include the most important traits while cutting out any redundant or less significant details. This balance of completeness and brevity helps in accurately presenting the information and ensuring it’s useful for both human readers and NLP applications.

Let’s dive into an example where different ways of describing the same concept show how prioritizing key attributes and avoiding redundancy makes a big difference in clarity and accuracy.

For Instance we have a Query “What is a Penguin?” and for that Query, we have 3 Below Answers ?

Ans 1: “Penguin is a flightless seabirds with flippers instead of wings that live almost exclusively below the equator.”?

Ans 2: “Penguin is a flightless seabirds that live almost exclusively below the equator.”?

Ans 3: “Penguin is a flightless seabirds that live almost exclusively below the equator and they have flippers instead of wings."

Now for What is a Penguin? Ans 1 is the most informative and concise because it clearly provides the defining characteristics of penguins. It mentions:

• They are flightless seabirds (species identification).
• They have flippers instead of wings (physical trait).
• They live almost exclusively below the equator (habitat).

This structure makes it factually complete, covering essential details that define what a penguin is, all in one sentence. For NLP-based fact extraction, this kind of sentence is ideal because it provides distinct, key attributes without redundancy or missing information.

Ans 2 leaves out a crucial detail (the flippers), making it less informative for a query that seeks a full definition of what a penguin is.

Ans 3 is grammatically correct but less efficient. It introduces redundancy ("... and they have flippers instead of wings") without adding new information, making it slightly more complex than necessary for the purpose of fact extraction.

In NLP, brevity combined with completeness is essential for accurate information retrieval and fact extraction, which is why Example 1 is the best choice.

2. Understand the Facts and Opinion:?

Nowadays distinguishing between facts and opinions is crucial, especially when it comes to writing or sharing information. In many cases, statements that seem like facts are actually opinions based on personal judgment or predictions. To ensure that the information you provide is accurate and trustworthy, it's important to understand how fact extraction works—particularly in Natural Language Processing (NLP).

Facts are statements that are based on verifiable data or observable truths. They are rooted in reality and can be proven true or false. On the other hand, opinions often contain subjective language, predictions, or suggestions that cannot be proven definitively. Phrases like “will,” “should,” or “must” introduce uncertainty and often turn a sentence into an opinion rather than a fact.

For Instance, if we have 2 sentences which are: 1: "The new project will succeed because we have the best team."

2: “The new project has a 90% success rate in similar cases based on industry research.”

The 1st sentence looks like an Opinion and the 2nd sentence looks like a Fact.?

The first sentence uses "will", indicating a future prediction, making it an opinion. The second sentence is based on measurable data, making it a verifiable fact.?

By using specific, verifiable data and avoiding modality like "will," "should," or "need to," we can make factually accurate statements that stand up to fact extraction in NLP. Stick to observable truths and current information when presenting facts.

3. Cut the Fluff Out:?

When writing, it's easy to fall into the trap of adding extra words or phrases that don't really contribute to your message. This extra "fluff" can make your content seem more complicated than it needs to be and might even confuse your readers.

To make your writing clearer and more impactful, it's important to focus on what really matters and trim away anything that doesn't serve your main point. Let’s look at how removing unnecessary details can help you communicate your ideas more effectively.

By cutting out the fluff, you ensure that your message is straightforward and easy to understand, making it more engaging for your audience.

Let's dive into an example that shows how a more concise approach can make your content shine.

For Instance, let's take an example of electric car and charger:

1. “There is one more fact about electric cars that every driver should know, and it is the electric charger capacity. Also, according to the electric charger type, the electric battery charging time may vary.”

1. “Electric car charging time changes based on electric car charger type. For Example, X type of eclectic car charger is observed to be faster compared to the Y type of electric car charger.”

Example 1 contains contextless terms that add unnecessary fluff to the sentence.

• "There is one more fact about electric cars that every driver should know" – This phrase is vague and does not add value to the core information. It's a general statement that can be cut without losing meaning.
• "Also" – This transition word is unnecessary since the sentence already flows logically.
• "And it is the electric charger capacity" – This part is redundant and could be combined more effectively with the rest of the sentence.

Why these terms are contextless:

These terms don't contribute to the main point, which is about the electric charger type affecting charging time. The sentence could be rewritten more concisely to focus on the key fact without the introductory fluff.

Example 2 is more concise and focused on the relevant information, directly addressing the impact of the charger type on charging time.

4. Use Numeric Values:?

Using numeric values in content adds clarity, precision, and credibility. It improves how readers perceive information and helps to structure content in a digestible way.?

When you specify a number of points, reasons, or steps, it gives the reader a clear sense of what to expect. Instead of a vague or overwhelming amount of information, the reader knows there are, for instance, 5 reasons or 3 steps—making the content easier to follow.

Example:

Vague: "There are many ways to improve SEO."

Numeric: "There are 5 key ways to improve SEO."

Using numbers helps break down complex topics into manageable pieces, encouraging readers to engage with the content.

5. Optimize the Subordinate Text First Sentence

Subordinate text refers to additional information that supports or elaborates on a main idea. When optimizing for search engines, it’s important to ensure that the first sentence of your subordinate text clearly aligns with the main heading and provides direct, relevant information.

Example:

Heading: "How to Make a Perfect Cup of Coffee"

• Wrong Subordinate Text: "Making coffee involves using a coffee maker."
• Correct Subordinate Text: "To make a perfect cup of coffee, start by selecting high-quality beans and using the right grind size."

How it Helps: Optimizing the first sentence of subordinate text ensures that search engines can quickly understand the content's relevance to the heading. This alignment improves relevance matching and search engine ranking by clearly connecting the details with the main topic.

Match the Adjectives, Predicates, Nouns Order Between Questions and Answers

This concept focuses on maintaining consistency between the language used in search queries and the content provided in answers. Ensuring that adjectives, predicates (verbs), and nouns are in the same order helps create a semantic match between user queries and content.

Example:

• Question: "What are the benefits of using organic fertilizers?"
• Answer: "Organic fertilizers provide several benefits, including improved soil health and enhanced plant growth."

How it Helps: Matching the order of adjectives, predicates, and nouns makes it easier for search engines to understand and index your content accurately. This improves relevance and accuracy in search results, as the content more closely aligns with user queries.

To Optimize your Content for Predictive Information Retrieval you have to do 2 things:?

1. Optimize Subordinate Text First Sentence:

• Ensures the first sentence of supporting information aligns with the main heading, making it easier for search engines to assess content relevance.

2. Match Adjectives, Predicates, Nouns Order:

• Creates a clear semantic connection between search queries and content, improving the accuracy of information retrieval.

By focusing on these optimization techniques, you enhance the likelihood that your content will be accurately retrieved and ranked by search engines, leading to better visibility and relevance in search results.

Lastly, I must say that crafting content that is both contextually relevant and factually accurate is essential for effective communication and search engine performance.

By prioritizing key attributes, understanding the difference between facts and opinions, cutting out unnecessary fluff, using numeric values, and optimizing subordinate text, you ensure that your content is clear, precise, and engaging.

A special thanks to Koray Tu?berk GüBüR for sharing these valuable insights with the SEO community. Your knowledge and expertise help us all create better, more effective content.