How to write blog posts that convert (7 easy tips)

There’s a reason that the humble blog has held its podium position as one of the most effective marketing tools since its origin in the late 90s.

Packing images, news, links, testimonials and product descriptions into one convenient space, one blog post does a lot.

However, marketers can get hung up on the small stuff when it comes to blog writing, stressing over SERPs and forgetting that volumes of traffic mean nothing without copy that actually converts.?

So, how do you write a blog post that converts? Below, I’ve explored the seven basic elements of successful and streamlined blog writing.?

7 tips for writing blog posts that convert?

Blogs are a fantastic marketing tool that you can use to appeal directly to your audience.?

With one post, you can tap into Google search trends, strengthen your SEO and convert that curious customer. To nail those conversions, the 7 things you should always be doing when writing a blog post are:

• Know who you’re writing for
• Use strong headlines
• Break up big blocks of text
• Use bullet points (exhibit A ??)?
• Add visual content?
• Make your CTA stand out?
• Promote your posts

1. Know who you’re writing it for??

Behind any great blog post, there’s a ton of research. Experts even suggest that research and writing should be a 60/40 split. When it comes to capturing conversions, you want to ensure that the right people will see your post. This requires plenty of keyword research and drilling down into your consumer psyche and understanding what will appeal to them.?

In this sense, you can use copywriting techniques such as writing like you speak, AIDA (attraction/interest/desire/action), creating a sense of urgency, and storytelling. The most effective one differs from business to business, which is why it’s so important to know your audience.?

2. Captivate with strong headlines?

Would you buy a newspaper with a boring, uninspiring headline? Chances are, probably not. By giving each blog post powerful headlines, you’ll be able to address the questions or concerns that your audience might have and make them aware that you have the solution for them. Headlines are also important from an SEO perspective, too.?

3. Break up big blocks of text?

Nobody likes to be faced with a solid wall of text. Breaking up your content with things like subheaders and quotes will make for better readability and flow.

It can also help customers get to your CTA quicker, streamlining their journey across the page.?

4. Use bullet points?

People love lists (case in point). Organised, easy-to-read, and concise, lists can help you avoid repetition and make important points easier to understand.

Bullet points are key in blog posts that feature things like instructions or recipes, which is worth keeping in mind depending on what product or service you have to offer.?

5. Add visual content?

Using images on your blog page has been shown to enhance CTR and decrease bounce rate. Aside from that, they also provide a great opportunity to showcase your product/service/best creations from the recent office bake-off.??

6. Make your CTA accessible?

If you want your blog posts to convert, you need to help them do so. Don’t hide away your CTA - make sure it stands loud and proud.

Placing it away from other text as a button of its own could be a great move. Alternatively, if you’d prefer to weave it into your copy, make sure to add an email or phone number at the end of your post in case any of your readers miss it.?

7. Promote your posts?

If you run a social media channel or an email newsletter, these are great spaces to shout about your blog.

After the hard work of research, writing and publishing is done, make sure that you attract your audience's attention by sharing it where you can.?

Reclaim valuable time by outsourcing your business blogging??

A 2021 survey of over 1000 bloggers revealed that the average blog post takes almost four hours to write. If you’re hoping to truly captivate and convert, that’s a lot of hours spent each month on blogging efforts.?

While that time is absolutely worth it, blogging (or writing in general) is often something that’s pushed to the bottom of the list…and you never seem to get around to doing it.

And that’s why hiring a copywriter dedicated to producing top quality blog posts is a great move for busy marketing teams.?

Ta daaaa! Here I am ?

If you’d like to have a chat about blog writing for your business, get in touch with me at [email protected].