How to Write Benefit-Driven Copy—Easy Steps to More Sales
Ivan Dimitrijevic
B2B Demand Generation & Growth | Crafting Engaging Content that Drives Traffic, Engagement, and Conversions
Keep your audience's needs and desires top of mind.
After all, they're the ones you're trying to reach!
One way to do this is by using benefit-driven copy.
Benefit-driven copy is designed to highlight the benefits of your product or service, rather than just the features.
It's a great way to connect with your audience and show them how your offering can improve their life.
If you're not sure how to get started, here are some tips for writing benefit-driven copy:
1. Identify the main benefit of your product or service.
What are your customers looking to gain by using your offering? Whether it's saving time, money, or improving their health, focus on the key benefit that your audience is looking for.
2. Use persuasive language.
Once you've identified the main benefit, it's time to start writing! Use persuasive language to make your case and show your customers how your product or service can help them achieve their goals.
3. Be specific.
Vague claims won't convince anyone. Be as specific as possible when describing the benefits of your offering. Use numbers, data, and customer testimonials to back up your claims.
4. Focus on the customer.
Your copy should be all about the customer and how your product or service can help them—not about you or your company. Use language that is customer-focused and benefits-driven, and avoid any self-promotion.
5. Keep it simple.
Don't try to cram too much information into your benefit-driven copy. Keep your message clear and concise, and focus on making a single, persuasive argument.
By following these tips, you can write benefit-driven copy that is sure to capture your audience's attention and convince them to buy from you.
So get started today and see the results for yourself!
? Features OR benefits? Choose wisely!
? "Our product has XYZ feature."
? "Our product helps you do XYZ."
?? Or even better: "Our product helps you become ABC by doing XYZ."
The former is a FEATURE claim.
The latter is a BENEFIT claim.
When you make a benefit claim, you're not just saying that your product has a certain feature.
You're saying how that feature helps the user in some way.
Benefit claims are more likely to resonate.
They tap into what people actually care about.
Results. ??????
Effortless, if it's possible.
Features are the characteristics of your product.
Benefits are the reasons someone would want to buy your product.
Learn the DIFFERENCE.
Use it wisely.
To use an example from the world of fitness, a weight bench might have the following features:
? It's made of steel.
? It has a padded seat.
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? It comes with a warranty.
These are all important details.
But they don't really tell us why someone would want to buy the weight bench in the first place.
If we REFRAME these features as benefits, it becomes clear why someone would want to purchase this product:
? The steel frame ensures durability and stability.
? The padded seat makes it more comfortable to use.
? The warranty gives you peace of mind in case anything goes wrong.
Now, it's much easier to see how this product could help potential customers reach their fitness goals.
?? Even better: ??????
?? The weight bench helps you build muscle and get stronger.
?? It helps you tone your body and lose weight.
?? It gives you a place to work out at home, so you don't have to go to the gym.
These are all potential benefits that someone might be looking for when they're considering purchasing a weight bench.
Think about how your product can help people in their everyday lives.
? What needs does it meet?
? What problems does it solve?
? How does it make people's lives easier?
Answering these questions will help you craft benefit-driven claims that are more likely to resonate with potential customers.
When people see or hear about a product, they wonder: “What’s in it for me?”
Some common benefits are: ??????
?? Saving time
?? Being more productive
?? Making money
?? Losing weight/getting in shape
?? Quitting a bad habit
?? Improving a skill
Show them why your product is worth their investment.
A clear and concise message about the future.
Here are a few tips for crafting benefit-driven claims:
? 1. Be specific
? 2. Use active language
? 3. Focus on the customer, not the product
? 4. Address the customer's needs and wants
? 5. Use testimonials and case studies
Benefit-driven claims are specific, active, and customer-focused.
They address the needs and wants of potential customers.
That's what people care about most.
Do you want people to buy?
Focus on the benefits that it offers!
Show me the benefits!
I'm sold!
What do you think?
Show me some examples in the comments below!