How to write ATTENTION GRABBING Headlines
Miracle Ndem
Brand and Marketing Designer. I Design Compelling and Creative Brand Visuals for your marketing campaigns: Advertisement (ads), Email Newsletter, Social Media, Brand identity Designs.
I really shouldn't be sharing this, or at least I should not be sharing it for free, but I'm tired of seeing corny headlines that sound like something from 2014.
So here are 7 guidelines to write Magnetic headlines that will get your content to ALWAYS get clicked.
The purpose of a headline is to get the FIRST LINE of your content read or the first few seconds of the video listened to, that's all the headline should do.
It doesn't have to educate the prospect, heck it doesn't have to do anything other than just get their attention and get them to start consuming the content.
And do you know the role of the first few lines or the first few seconds of your content?
It is to get them to keep consuming the rest of the content, the audience gets sucked in, gets engaged, and gets interested.?
I noticed most of you guys have been getting it all wrong with writing headlines, so I studied the best writers…
Here are the blueprints they use to ensure their content gets read every single time
Use Curiosity that can make one kill: Use questions or statements that make people curious about what's inside. It always draws people out because it acts almost as a challenge.
Use urgency creatively: If you want to initiate urgency in your headlines without sounding too salesy, don't go writing "Limited time offer: Get 20% off our best-sellers", write instead: “9 critical things you need to know before buying a used warehouse”
Use numbers: I don't need to spend so much time stressing this, but “9 critical things you need to know before buying a used warehouse” sounds more convincing than plain “Things you need to know before buying a used warehouse”.
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Be specific: Instead of using general words or round numbers, be specific and use numbers with decimals, they sound way more believable.?
Use “How to”: The “how-to” headline is the most effective kind of headline in the world. Why? We live crazy lives, it’s due to it that prompts us to seek out tips, tricks, and methods to make things better, easier, and ultimately happier for ourselves. Focusing on the “better, easier, and happier” and the “how to…” headlines provides the solutions we need.
Focus on Benefits: Want to have more readers? Focus on benefits. When you touch on the benefits while laying out the procedures, you’ll always have more clicks and reads. ? And then they just might share your article.
Use the “How to [Mundane Task] That [Rewarding Benefit]” template:?
Appeal to their laziness: This is the classic "have your cake and eat it too" headline and who doesn't like that? We all want to do less and still meet up demands. This kind of headline appeals to that.
Strong headlines are just as important to your blog post or special report as?they are to a sales letter, so next time you’re looking to capture attention with your content, take some serious care and time with your headline. Remember, the work of the headline is to get that first line of your content read, if your content isn't clicked, it doesn't matter how much value you provided in the body, you've lost.?
I hope you loved reading this as much as I loved writing it, if you found it useful, don't gatekeep. Share it with someone else who might need it.
You're welcome.