How to Wow Your Clients with Extras They Didn't Know They Needed ??
So, a client comes knocking, asking for a website redesign. You whip up a proposal that covers design and development, send it off, and wait.?
Sound familiar??
Well, let me tell you, my friend, you’re missing out on some serious opportunities to impress and upsell.
Most clients don’t know what they need beyond the basics. They come to us for our expertise, and it’s up to us to show them how we can take their online presence from “meh” to “wow.”
Start with a Comprehensive Proposal
Your initial proposal, of course, should cover the essentials, but why stop there? Here are some additional services that will make your clients wonder how they ever lived without you. Note: The prices and timeframes are just for indicative purposes.
?? Pro Tip: Use the word "investment" rather than "price" or "cost".
Website and User Experience Enhancements
High Converting Landing Pages
"Based on our chat, I’d suggest adding a high-converting landing page for your primary offer. Think of it as your online welcome mat, ready to roll out the red carpet for leads and sales."
"Let's track those landing page conversions in Google Analytics as a KPI for your business."
Investment: $499 per page.? Timeframe: 1 day per page.
Conversion Rate Optimisation Workshop(CRO)
"To ensure your shiny new design doesn’t just look good but works hard, let’s dive into conversion rate optimisation. It’s like giving your website a personal trainer."
"My CRO process covers 1. Understanding User Behavior, 2. Setting Goals and Benchmarks, 3. Hypothesis and Testing,? 4. Implementing Changes, and 5. Optimising Key Elements."
Investment: $12,500.? Timeframe: 5-8 days.
Content and SEO Services
Technical SEO Audit
"How about I give your site a technical SEO audit? It’s like a health check-up, but ensure it’s in tip-top shape for your website to climb those search engine rankings."
Investment: $599. Timeframe: 1 day.
SEO Content Writing
"Good content is the lifeblood of any great site. I can whip up SEO-friendly content for your services/products and primary landing pages that are engaging and Google’s best friend."
Investment: $299 per page/product/service.? Timeframe: 1 day per item.
Email Marketing Services
Email Templates and Sequences
"Let’s jazz up your emails with custom templates and automated sequences. Imagine greeting new subscribers with the digital equivalent of a big warm bear hug."
领英推荐
Investment: $399 per sequence.? Timeframe: 0.5 days per sequence.
CRM and Automation
PopUps With CRM Automation
"Pop-ups aren’t just for annoying ads anymore. Integrated with your CRM, they’re powerful lead-capturing machines that work around the clock."
Investment: $199 per popup.? Timeframe: 0.5 days per popup.
Security and Maintenance
Website Security Audits
"Regular security audits are like having a bouncer at your site’s door, keeping the riffraff out. I can provide ongoing checks to keep everything secure and smooth."
Investment: $49 per month.
Backup and Disaster Recovery
"Think of backups as your website’s insurance policy. I’ll set up a disaster recovery plan so you can sleep easy knowing your data is safe."
Investment: $49 per month.
How to Include These Extras Without Sounding Salesy
When proposing these extras, it is essential to frame them as value-adding recommendations. Emphasise the benefits and how these services align with the client’s goals.?
For example:
"In my experience, adding a high-converting landing page will significantly boost your lead generation efforts, giving you a steady stream of potential customers knocking at your door."
"By incorporating a technical SEO audit, I can optimise your site for search engines, helping you reach a broader audience organically."
The trick is to present these extras as part of a comprehensive strategy to help the client achieve their goals rather than just a way to pad your invoice.
Including these additional services in your proposal shows that you’re not just ticking boxes but are genuinely invested in their success. It builds trust and positions you as a valuable partner in their business journey.
Give it a whirl and watch how your clients light up with excitement.
Until next time, keep thriving.
Wil.
This is great. It nips scope creep in the bud by addressing what clients may typically ask along the way and expect it is included implicitly. The process you have given here makes it clear from the outset that these are not included in the proposal and gives options for them to take them up and the price for each of these. Very elegant and adds transparency in a way that is clear for both parties.