How would you describe ‘Machaao’, if you didn’t know it’s a Music label?

Now that you are here and curious to know what is ‘Machaao’ and why is a music label named after it. Well, story time! The name Machaao Music comes from a random walk of two music aficionados, Piyush Jain and Hitendra Kapopara , who are jigari yaars and were looking to name their record label. The brainstorming finally led to a verse, which intends to change the dimension of music and aims to rebuild the 'almost lost' quality of music. It was later joined by their third co-founder Meet Ahir whose passion helped grow the Machaao dream further.

It’s a universe being created by Machaao Music Pvt. Ltd. There are two major brands under the verse at the moment-?Machaao Music and Machaao Talent?(with many more in pipeline).?We at our brand are problem solvers.

Machaao verse includes Audio Production, Video Production, Marketing, Music Streaming, Release, Global Distribution, Branding, Synchronization, Content Management, Digital Trends, and Talent Management. Machaao Music is a multi-dimensional approach towards music.?It is for the listeners, by the listeners, giving ample of opportunities to the artists.

At Machaao Music, every song is treated equal and only the best in the bank is produced. Directed and Executed by the best available resources at excellent locations.

Marketing being the key to reach out, it is planned specifically for each release. Right expenditure at the right place with the help of experts is the key to success.?Releases are widespread via Machaao's platform.

Machaao Music believes that it is the art that is priced; artists do not need to worry about commerce. Machaao is their one stop shop.

Since the?quality of music?is deteriorating, someone has to take the responsibility and save it. We are also focusing on human values and a Multi-Dimensional vision for a proper structure in the Music Scene. We have a musical ecosystem and plethora of talent under our wings.

If you are as passionate for music and talent as us, subscribe to our newsletter and get all the latest updates kyunki hum aa gaye hain machaane! Machaao aur Machaate Raho!

-Gitanjali Mangal