How Work-Life Balance Benefits Your Company

What does it mean to have a good work-life balance? Generally, it means that employees are able to manage the needs of both their personal and professional lives in a satisfying and successful manner. In fact, “balance” might not be the ideal word; some experts argue that “integration” better fits the concept. No matter which term or approach you prefer, the end goal remains the same.

Typically, we discuss work-life balance in terms of hobbies or leisure but this is not the case for most American employees. Companies who emphasize work-life understand that their employees have lives outside of the office. Working parents need to care for their children and want to spend quality time with their families. As Baby Boomers age, more and more Gen-X and Millennials are becoming caregivers and members of the “sandwich generation”. Individuals with chronic medical conditions worry about juggling medical appointments with their full-time jobs, to say nothing of dealing with effects of their health issues. Work-life balance sounds like a perk, but for most Americans it is a necessity.

Now that you understand why employees need it, you might be wondering how work-life balance benefits employers. Here are just a few reasons employers should prioritize work-life balance for staff members.

1. Increased Productivity and Engagement

To oversimplify, happy employees are productive employees. Employees are less likely to be preoccupied with personal issues or responsibilities. Parents will be able to focus on work because they knows that they will be able to attend childhood milestones like games and recitals. Parents who don’t have to worry about rescheduling appointments or arranging transportation for their kids won’t be preoccupied and anxious. As productivity increases, so will employee engagement.

2. Attractive to Recruits

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