How to work with a copywriter like me
Matt Drzyma?a
Fun Brand Copywriter | If your copy sounds bland when your brand isn't, let's put some POP! ?? WHIZZ! ? BANG! ?? into it!
Like every copywriter, I have my strengths and I have my weaknesses.
Oh, and I can be bloody fussy with the work I take on, which is a good thing.
Why?
Because I want you to choose the best writer for your business – even if that copywriter isn’t me.
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Do I sound like you?
You want a copywriter who can write in your tone and style.
Personally, I love to write in a?chatty, laid-back tone of voice.
But, in reality, I can turn my hand at almost any tone of voice. I’ve written chatty articles for Parcel Forwarding companies and?stuck puns in product descriptions for antique dealers, but I’ve also written extremely corporate case studies for agricultural experts and letters to Prime Ministers.
I prefer laid-back and chatty, but it’s not a deal breaker.
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What I write the most.
No two writers will ever do the same types of work regularly. Some jobs just never come in, others rarely, and some all the bloomin’ time.
When it comes to me, here’s a list of my most regular types of work:
?? Website copy
??? Blog Posts
?? Case Studies
??? Emails
?? Newsletters
??? Press Releases
?? Product descriptions
??? LinkedIn posts
?? Slogans/Straplines
Lucky for me, I know writing all of the above, but there are a few things I’d love to write that don’t come up often, like:
??On-pack copy?(strange, considering I write articles for an on-pack advertising company!)
???Ads
?? Social media posts?(Instagram/Twitter/Facebook)
??? Sales pages
?? Jingles
??? Scripts
?? Brochures
That’s how to work with a copywriter like me for most people, anyway.
However, there are a few things I don’t write.
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What I don’t write.
There isn’t much I won’t take on but I don’t do:
? White papers
? eBooks
White papers aren’t my thing, and ebooks take too long. I’ve written and published my own books, so I know how much time, effort and energy are needed. And honestly, when I have been asked to write an ebook, I’ve usually been given about two weeks to write the whole thing (on top of my regular work).
It’s just not doable.
Industries I’ve written for.
Well, I’ve written for loads, including:
? Life coaches
? Mental health therapists
? On-pack advertisers
? Wedding suppliers
? Photographers
? Co-working space providers
? Sustainability experts
? Domiciliary care providers
? DJs
? Antiques experts
? Parcel forwarding & consolidation
? Gardeners
? Haulage companies
? Male sexual health
? Car engine suppliers
? Estate agents
And loads more.
Oh, and I’m also experienced in working with clients to nail their tone of voice.
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Now you know how to work with a copywriter like me.
So, what are you waiting for?
If you want to work with me,?get in touch.
If not, there are thousands of copywriters out there who’ll write some pretty stellar stuff for you.
Until next time,
Matt
PS. Visit my website at indeliblethink.co.uk
Assistant Brand Manager -Sheeko|Strategic Communications| Product review |Marketing|Brand Strategy
2 年I always love to read things coming from you..Matt Drzyma?a