How to work with an assistant in the most productive way possible
Joe Apfelbaum
??CEO, evyAI -AI LinkedIn? Trainer, Business Development Training B2B Marketing via Ajax Union // Networking Connector, Author, Speaker, Entrepreneur, AI Expert, Single Father????????????
They say that if you do not have an assistant, YOU ARE AN ASSISTANT.?
These days it's become more affordable than ever to hire an assistant.?
You can hire our LinkedIn AI assistant evyAI to help you draft content for LinkedIn, and support your journey as it has for over 5000 people.?
More on that in a bit, let's talk about strategies to work with a HUMAN assistant.?
I remember the first time I hired a human assistant. IT CHANGED MY LIFE.
My Vistage coach at the time Diane introduced me to the idea of getting an assistant and I was resistant at first.
I thought that if I had to teach them how to do it, I might as well do it myself.
BOY WAS I WRONG.
First, realize that you do not need to hire a full time assistant to have an assistant.?
I routinely hire assistants for all types of jobs. For example, if I want to hire an assistant, I will hire a person to help me send out the job description to candidates for me so I don't have to do it.?
I will also hire that same person to have a screening interview with those applicants and record their interaction.?
This way they send me over only the most qualified candidates for the assistant position.?
I then review the most qualified candidates' videos and can choose which ones I want to meet and I have that same person schedule a meeting with us.?
I hired an assistant to help me find an assistant and I only hired them for a few hours.?
You can hire an assistant to help you with digital marketing activities.?
The thing is you need someone to help you build out your strategy and assets because the assistant does not really know digital marketing, they can just help you with manual repetitive activities and follow a strategy created by an expert.?
We see more and more of our clients hiring assistant to do these manual tasks but they need to be given directions.?
Here are 10 things you can have your assistant help you with.?
Think about how much time you spend on activities that YOU DO NOT ENJOY and do not produce revenue for your business.?
Remember that there are amazing people that you can work with on a daily basis that will do the things you do not like to do and frankly you are not good at.?
I have an assistant to take notes during my meetings and help me follow up because I have so many meetings, I tend to go from meeting to meeting and I do not have the time to follow up.?
My assistant also sends reminders for people to join meetings and if I am going long on a meeting she lets me know.?
Personally I get carried away in meetings and often I forget that I have a call coming up.?
Sometimes I am doing a very focused task and I do not want to wait for a person to join my meeting, especially because many people COME LATE or miss the meeting.?
So I have my assistant WAIT FOR ME and when my guest arrives, she notifies me and I join the meeting promptly.?
NO WAITING for people to join meetings ever.?
What a novel idea!?
There are several websites where you can find assistants, let me know if you need help with this. Happy to guide you.?
BTW you can hire in PERSON assistants and also virtual assistants as well.?
Studies show that people with ADD and ADHD can benefit by having someone WATCH THEM WORK for them to overcome distractions and procrastination.?
If you suffer from ADD or ADHD see how productive you are when you hire an accountability assistant to just sit with you while you do a difficult task.?
I was having a hard time organizing my living room, I knew what I needed to do but I putting it off. I went on TASK RABBIT, hired an assistant with experience in organizing and they came over for $20 and spent two hours watching me get organized, it worked so well.?
They also helped me do some tasks that needed more than one person to get done.?
If you need assistance, do not try to do it yourself, HIRE SOMEONE to assist you.?
Here is the outline for a course I put together a while back called The CEO and The ADMIN.?
We decided to create a LinkedIn course instead of this type of course and focus on that instead.?
In the future I might create this type of course for people who want to train their assistants.?
Here are the key elements.?
You need to find the right people and onboard them properly.?
Often you hire the wrong people, you do not train them and then you wonder why it doesn't work.?
You blame yourself for not getting what you need out of your employees.?
DO NOT BLAME yourself,?
INSTEAD TRAIN yourself and your employees.?
Once you find the right people, get to know them.?
We hire people and we know VERY LITTLE about them.?
I personally have a MEET AND GREET with every employee and learn about what is going on in their life.?
Knowing what they have as responsibilities besides the job you have given them will help you understand why they might become unavailable to you at times.?
You can also learn how to make their job easier by knowing more about them.?
Also having good boundaries and agreements in any relationship is key.?
Manage expectations.?
If you want them to communicate with you a particular way, tell them and write it down.?
Make sure they have a checklist to work off and a document where they write down all the steps they need to take for each task they need to complete.
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Get really clear with them about the vision, goals and what needs to be done.?
Have them understand your roles and how they can best support you.?
We often fail to communicate our objectives and we wonder why people do not support us.?
Setting priorities and communicating what is urgent and what is important but not urgent is really key too.?
If you have never heard of the eisenhower matrix, read the book the 7 habits of highly effective people.?
I created one for LinkedIn called the Evyrgreen LinkedIn Time Management Matrix?
If you want to be successful with time management you need to learn how to manage your time.?
Time management is a SKILL not a talent.?
Once you have a good onboarding process and you have a good prioritizing process in place then it's time to start flowing with your assistant.?
Get a good rhythm going.?
How often do you meet to review your calendar??
Get a good reporting process going.?
How often do you get insights from your assistant?
Get a good technology process going.?
What technology do you use and how much training are you providing your assistant?
Keep in mind that this last one is a GAME CHANGER.?
You need to give your assistant the ability to use technology.?
AND YOU NEED TO TRAIN THEM.?
I have a dozen people that I hire to help with a variety of tasks on LinkedIn but they all have AI helping them.?
For a few reasons.?
First they do not speak perfect english and AI can help make sure that everything they do including communicating with me sound professional.?
Second, it's a CHEAT CODE in terms of productivity.?
Many of our clients that send their employees to our AI COURSE tell us that it has changed their life forever.?
We have our NEW AI COURSE that you can take together with your assistant or just have then become AI experienced and your AI enabled assistant will have both CREATIVITY and PRODUCTIVITY.?
Make sure that if your assistant is helping you with LINKEDIN that they use evyAI.?
What is evyAI, it's an assistant for LinkedIn that uses AI to make life easier.?
You can upgrade your account at www.evyAI.com/upgrade and you get a special deal for getting the annual option.?
evyAI will save you a TON of time and effort.?
I will take this article and feed it to evyAI and it will turn it into a LinkedIn post for me in a few seconds.?
Then I can use that LinkedIn post it created to create many other forms of digital marketing.?
For example, emails, tweets, videos and so much more.?
Here is another example of how you can use your assistant with technology.?
Say you want them to help you with posting content on Twitter and LinkedIn but you do not want to give them access to your account.?
No problem, we have software that gives you access to technology that lets you assistant create DRAFTS of posts for you to approve.?
We call it Unlimited Digital Marketing. www.unlimitedDigitalMarketing.com?
We import all your LinkedIn connections, give a special login to you and a separate one to your assistant.?
They can see all your connections and help draft posts for you inside the app.?
They can schedule emails that come out of your own email without accessing your email.?
They can help you build out automations and even build landing pages for you.?
And they can see your calendar right from our system without needed access to your account or paying extra!?
This is a game changer for people who want to grow their business.?
If you need help scaling your business, we are happy to help you with the right technologies and strategies.?
Giving your assistant the right tools, strategies and technologies to grow your business with you and make you more productive will help you take your life and business to the next level.?
If you found this article valuable please send it to your network and let them know they can also benefit from an assistant.?
About the Author:
About the Author:
Joe Apfelbaum is the CEO of Ajax Union, a digital marketing agency.. Ajax Union develops marketing funnels for companies that want to be more strategic. Our strategies include lead generation, account-based marketing, awareness campaigns, and prospecting.
We leverage search engines, social media, and email marketing to support your goals and get the right traffic into your marketing funnel so you can have a positive ROI. To learn more go to www.ajaxunion.com and watch the marketing funnel presentation!
Joe Apfelbaum is a LinkedIn expert trainer and has a training called the LinkedIn Accelerator Training that is a full day training program about how to leverage LinkedIn. A group of professionals will get together virtually for 6 hours and learn dozens of LinkedIn strategies to get results from LinkedIn. You can learn more here: https://www.evyrgreen.com/linkedin-accelerator-training-one-day/?
Joe Apfelbaum runs a monthly mastermind group called the AI business development circle where he trains professionals on how to use AI for marketing and sales. To learn more about this group visit: www.evyrgreen.com/aicircle - This comes with a full AI course and tutorials on dozens of AI software that help you grow your business quickly.?
Joe Apfelbaum created a LinkedIn AI assistant called evyAI that helps you draft posts, leave smart comments and reply to direct messages on LinkedIn in seconds. You can upgrade at www.evyai.com/upgrade or you can try it for free with no credit card required.?
Joe Apfelbaum is a professional speaker and member of the NSA (National? Speakers Association) organizations that regularly hire Joe to speak about AI, LinkedIn and Marketing include EO, YPO, Vistage,WPO, OMA and many more. Learn more about Joe with a quick Google search and read one of the 5 books that he published to go deeper.
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Augmenting your Business ?? Automating Creative Workflows for Leaders in Content, Marketing & Sales ?? Futurist Speaker & University Lecturer on AI and XR.
6 个月This is incredibly valuable thanks!
Certified Professional Marketer
9 个月Joe Apfelbaum, your insights on the power of assistants, both human and AI, are spot on. I'm intrigued by the concept of an accountability assistant. The blend of human creativity and AI productivity seems like a winning combination. The key takeaway for me is the importance of clear communication and setting expectations.
CEO of Jetlaunch Publishing | 17x Bestselling Author | COO of Strategic Advisor Board | Jetlaunch Publishing | Building Million-Dollar Book Businesses
9 个月Hiring an assistant, whether human or AI, can indeed be a game-changer for productivity. I appreciate your insights into combining the strengths of both human and AI assistants.
?? Amplifying "Best Kept Secrets" w/ Podcasts, Community (GrowGetters ONLY ??), and Marketing Solutions For Relationship Builders. || ???Board-Certified Master Podcast Ninja
9 个月Merging the creativity of a human with the efficiency of AI sounds like a productivity powerhouse—truly the best of both worlds Joe Apfelbaum!
Super informative Joe! Just in case you're ever interested in testing it out for free... our browser extension comes with a customizable virtual assistant that supports 25+ languages and is integrated in more than 30k platforms :)