How Words Sells- know copywriters secrets...

You are selling...

Writing a proposal, sending a mail, meeting a prospect, your online business..... you are selling 24*7... selling a product, service, future opportunities or your own self.

But while selling on the internet...words say what you want people to believe about you. Your written post, videos, speech, website details, emails ....every single word is beautifully structured with the scientific art called COPYWRITING..It's a in depth understanding & I will talk more about COPYWRITING EFFECTS in another article.

Today lets understand with couple of examples how copywriters change the meaning & create a feeling for the words...after all we people are creatures of emotions, feelings & businesses are-" By The People, For The People , To The People"

Lets say, You’ve written an awesome sales proposal...but nobody will appreciate your efforts if the offer doesn’t sell.?

Prospect is convinced but really not satisfied with your offer- The offer should be more compelling & strong.?

Now, how you can do that-

1# Beat The Tension-?

Challenge?- Prospect is not sure about the results But wants to try it. Is there any way he can get his money back if he is not satisfied??

• Marketer- Money-back guarantees with a specific time.?
• Copywriter- Full money-back guarantee with strong proofs.?

2# Instant Satisfaction-?

Immediate action takers want immediate gratification. People want to see immediate results & benefits.?

• Marketer- Bill later offers Free Trial offer, Instalment payment offer.?
• Copywriter- Simplify the offer with easy & simple phrases like this- “ You pay nothing upfront, Just get your product now ( with the free trial, instalment payment or pay later option)

3# The Coupon-Clippers Delight-

Challenge- Even with a good copy, this can be a problem. Getting the prospect’s instant response.?

• Marketers- Quantity offer, limited time offer.??
• Copywriter- Emphasize the discount with all details. Do the math in numbers, even when the discount is on percentage. Try to show the cost efficiency of the product, compared to a similar, more expensive product.?

4# The Thickening Time-?

Challenge- If you don’t take immediate action, you’ll not get the sale.?

• Marketer- Seasonal offers have a natural time limit but contrived time limit works just as well.?
• Copywriter- Be specific about the lime limit & details.?

5# Complex Offer-

Challenge - people get confused with a complex order form.?

• Marketer- Multiple ways to place an order helps.?
• Copywriter- Mentions the steps “ how to order” with bullets or numbers. Easy simple language.?

6# The Private Deal-

Challenge- People love to feel like they’re getting privilege.?

• Marketer- Invite in a special group, give special bonuses, free offers work well.
• Copywriter- Use good design to show pleasure , words of instant gratification. ??

7# The Bachelor’s Offer-?

Challenge- Some people fear commitment.

• Marketer- Get the contact info with free offer & follow-up for future sale.?
• Copywriter- Followup powerful email sequence works best

SAY WHAT PEOPLE WANT TO HEAR NOT WHAT YOU WANT TO SAY......

Hope this helps :)

See you soon,

Amita Singh