How Women are Shaping the Marketing Industry

It is exhilarating to know that women are making a significant difference and impact in the marketing industry on a daily basis. Females in business have played a large role in breaking the barriers with their influential thought leadership throughout the years. The demand for overall employment in the areas of marketing, promotions, and advertising is projected to grow 8% from 2018 to 2028 and women will predominantly fill these roles as evidenced by LinkedIn data, where women represent 60% of marketing roles. In a nutshell, marketing is predominantly filled with women, and now more than ever. Here are 3 reasons why women are shaping the marketing industry.?

Women are highly creative??

A key element to marketing is the creativity that you bring to the table to help your company or brand stand out amongst the competition. Several case studies show that women have exceptionally strong marketing skills. They use their divergent thinking to create unique direction and strategy, and women have a particular super power to thrive in collaborative settings. The need and use of creativity fuels the development of marketing strategies that are both focused and impactful in ultimately affecting the bottom line.?

Women are constantly innovative??

Women drive innovation and growth by implementing fresh ideas and concepts in an environment that is constantly evolving. Martech has become a part of the normal landscape, and it is essential to know how to best leverage these tools in order to optimally support a product/service. Technology touches every aspect of marketing, and is widely leveraged by successful female marketers throughout the country.?

Women add a new approach to leadership

Research shows that companies with more women in senior positions are more profitable , more socially responsible, and provide safer, higher-quality customer experiences. Women in leadership roles contribute a unique set of skills and qualities that can impact change in the workplace. We create an environment that is adaptable, team-oriented, and ethical. Leaders thrive when they commit to a clear vision that is impactful. It is crucial to leverage female talent in executive positions to continue to shape the marketing sector.