34 Best ways to win training clients

Article by Ganesh V. Kulkarni, Senior Executive Human Resource- Training and Development, Nihilent Technologies, Pune, Contact Number: +91 9764773257

In today’s exchanging learning world, winning an everlasting training customer is very difficult because of the change in every organization’s strategic training needs. Training vendors have to work more effectively and efficiently to win the clients.

Based on my 8 years of rich experience in Training and Development sector, I would like to jot down 34 best ways and very important points for winning the clients:

• Pleasant and customer centric personality of Business Development Manager and his/her team
• Understanding the client’s training requirement as it is
• Quick trainer’s profile sourcing
• Identifying local trainer who has feedback 5 out of 5 in that skill. If not then identify the outsider trainer.
• Best trainer’s profile with backup plan
• On time Trainer evaluation with the help of client
• Preparing well in advance for Trainer evaluation call
• Reminder about the trainer evaluation call
• Sending Trainer evaluation details to client by meeting invite with all the contact details/bridge details
• Involving Technical consultant (if required) while Trainer evaluation call/meeting, this will help to understand the exact requirements.
• Continues follow-ups on the Trainer evaluation feedback
• Never discuss about your current year’s targets with customers
• Providing the best and customized solutions
• Proposals should follow “K.I.S.S” (Keep It Short & Simple) principle
• Win-Win negotiations on training cost
• Taking care of Trainer’s travel, stay and food arrangements (you may include the cost in proposal)
• Identifying selected trainer’s nearest availability dates
• Discussion with client’s Technical team on S/W and H/W setup requirements
• Signing Non-Disclosure Agreement (NDA)
• Pre-& post assessments
• Excellent service on trainer/venue arrangements
• Collecting feedback about trainer/venue from Client side
• Sending final invoice after completion of training
• Sending trainer’s feedback about the trainees
• Asking for the Training Effectiveness of training
• Checking the RIO
• Use of emails whenever required
• Do not call clients every time
• Building very good relationship with Training Executive and Training Manager
• Calling Training Executive and Training Manager on their birthdays and marriage anniversaries
• Always encourage vendors.
• Keep giving feedback about their work on Social Media (Example: Face book, Twitter and LinkedIn.
• Always keep healthy and holistic working environment with clients
• Always be transparent in Business deals.