How To Win With Google Advertising In 2020 & Beyond

Digital marketing is changing the way consumers behave online.

These days, people not only buy differently but also search for products and services in new ways.

In this article, we`ll take a look at some Google advertising best practices to favorably position your brand and easily reach your ideal customers in 2020 and beyond.

No doubt that the future of commerce will be mobile-centric.

Great Offers Lead The Way

So many businesses make the mistake of spending money driving traffic to offers that people don`t really want.

Here`s the reality...

Your success with search or any other type of advertising will mostly depend on how great your offers are.

Focus on nailing down your marketing message and creating offers that people will want to pay attention to.

(RELATED: 3 Sure-Fire Ways To Waste Money On Google Advertising)

Post-Purchase Experience

Many advertising platforms including Google and Bing are making considerable efforts to get brands to focus on the user experience.

You might have heard of post-click experience. It is important, indeed! But more important than that is the post-purchase experience.

What consumers experience after the purchase is made online will greatly influence your results.

You know this... the sale isn`t over until the product or service is delivered. Remember that!

Focus on nailing down your message and creating offers that people want.

Optimize For Mobile First

These days and according to Statista, 60% of Google searches are done via mobile devices.

This number will most certainly increase in the future. No doubt that the future of commerce will be mobile-centric.

As business owners and marketers, this is a fact we cannot ignore.

Make an effort to optimize your website for mobile first because that`s where most of your revenue will likely come from, especially if you`re an eCommerce brand.

(NOTE: Is your company spending more than $50K a month? Book a FREE Google Ads Audit with our Optimization Specialist)

Some Things Never Change

Things might change rapidly in the online marketing space but there are some things that never do.

Remember that you`re selling to humans, not robots! And as long as your prospects are humans, the principles of paid media hold true.

One of those principles is understanding human psychology and what drives people to buy from you.

Focus on the fundamentals and you`ll never have issues advertising your brand on any type of media.