How To Win Over Your Buyers & Influence Sales With Your CONTENT MARKETING
Sanya T Stewart
Program Lead | Afrotech '24 | Cloud & Agile Project Management | Inspiring Talents to Thrive in Tech While Driving Business Transformation - Let's Make Your Goals A Reality!??
As business owners, entrepreneurs, creators, or whatever category you may fall under, creating content speaks differently to your audience when you do this.
The Ways you use CONTENT MARKETING to Grow Your Business will look different for everyone. And it could simply be a matter of what you know you know and what you don't know is really hurting you & your business!
Many owners shell out tons of money for the best copy, or loud flashy neon signs to signal to their ideal audience how great they are, which oftentimes fall flat.
But the reality now is EVERYBODY is saying how great they are! And while it may be true, I will never discount that. I have realized one thing that separates the boys from the men, the chickens from the eagle & that is the value that attracts!
Yes, bestie! It's THAT SIMPLE!
If you want to win over your audience & turn them into raving fans that are ready to throw their money at you, add value!
It sounds so simple yet so powerful!
And a lot of us miss it!
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Yes, our products & services may be great but how does that add value to your buyer?
How does it serve them? Does it speak to an issue they have? Are you able to speak directly to them and create a solution or give them a desire they are looking for?!
So the next time you are creating your content strategy make sure you have your target audience in mind.
Add tons of value, it will keep them coming back for more!
Look from their perspective, how will it benefit them, and I guarantee your people will find you without you chasing after them. Of course, you must be positioned so they can see you but that is for another article.