How to win new customers

Is your car dealership looking to acquire and win more after-sales service visits in 2024? Discover how the latest digital workshop technology?helps you connect with customers in a whole new way.

Digital conversion and self-service kiosks are being established as the preferred automotive after-sales customer journey to remove the friction that bothers customers.

Here are eight steps to help you acquire more new customers in 2024:

1?? Align your after-sales to the brand goals

2?? Know your ICP (Ideal Customer Profile)

3?? Define from visitor to booked appointment

4?? Define or refine the customer journey plan

5?? Digital strategy for self-service experiences

6?? Define the process for check-in automation

7?? Ensure to align segments to close more deals

8?? Project plan for continuous digital self-service

The digital workshop has the potential

Working systematically to remove friction from the after-sales customer journey is very profitable, and the only recipe for satisfied customers provided that the core service product is good.?

What our dealer partners are saying: The box does exactly what it is supposed to do. It improves our customer service by allowing convenient key collection outside opening hours at an affordable price. This applies in both directions: collecting the completed vehicle is also possible, as is paying for the work carried out before the key are picked up. This is without question a digitalization project with direct customer benefits.

New digital tools cover the entire Customer Journey from ordering a vehicle for service to picking it up, which is the future of the digital workshop.

A fixed price for service is a good example that directly has a good effect on digital conversion. When it also becomes easy to use the workshop with self-served 24/7 kiosks, it quickly becomes a good drive and progress.?

Poor customer journeys result in poorer results, negative product talk and customer flight. It is so simple that the companies that build better customer journeys get a healthy, strong, and sustainable business.?

Customers visit their service partner around the clock

There are plenty of opportunities to take advantage of the technology benefits, create competitive self-served customer journeys, get satisfied customers, and deliver good business results with a small investment in today’s after-sales technology.?

Jump in and watch a Sharebox video demo and see how you can improve your after-sales operations with digital tools and kiosks.

Contactless car key handover 24/7 will positively impact customer experience and satisfaction since using modern digital tools comes with more efficient and convenient services.

Kjetil Faye Lund, CMO, Sharebox AS