How to win with Native Advertising! [Case Study]

Have you heard of Native Advertising?

If yes, scroll down to download the Pulse36 case study. You’d love the Native Ad content style executed by #RADP Team.

If no, let’s start from here:

What is Native Advertising?

Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears. - Native Advertising Institute

Here are some easy examples of Native Advertising from the Native Advertising Institute:

• Advertorials in newspapers and magazines.
• Advertiser funded programming on broadcast - or web tv.
• Promoted or sponsored posts on social media like Facebook, LinkedIn and Twitter.

Native Advertising is gaining ground and brands are encouraged to add it to their Digital Marketing channels.

Two important benefits of Native Ads

To take it beyond a buzzword, Native Ads have 2 important benefits: 

1. It increases the chances of getting your Ads viewed. Since Native Advertising blends with the media, and offers value to the target audience, they become open to consuming the paid information.
2. It leverages the trust the publisher had built with their followers to promote branded content.

Ringier Africa Digital Publishing (RADP) is the leading media publisher in Africa with over 160 million video views monthly, so we have data to support the results from Native Advertising. Beyond data, we also have proof!

Our team recently put together a case study on the work we did for Samsung and Access bank for our Pulse36 project. The execution combined Travel, Lifestyle, Food, Tourism and Product showcase seamlessly using Native Advertising.

Click here to download the case study.

If you’d like to discuss how our team can help your brand, send me a direct message or email [email protected]