How to win on LinkedIn?

Still in holiday mode?

Inspired by a?LinkedIn Creators ?email, here are five best practices (quick-wins) to have at the front of your mind when tackling LinkedIn:

Posting Cadence

You don’t need to share multiple times per day to grow your following on LinkedIn. It’s much more about quality than quantity. The best predictor of success will always be if your content delivers value to your audience, so if you can do that multiple times a day, great. You’ll likely see results.

We’re not all superheroes and having one great idea a day or a few per month is really fine. Start with one post every other week, and look to get to it at least once a week. Go from there.

I post a few times a week - something motivational, marketing-related, and something really visual that I hope others will find interesting too. Sometimes I have no ideas, no content, and nothing to say. That's okay. ?

Your Profile Matters

Your profile is one of the main surfaces where people will take the action to follow you. This means, that upon arrival, people should be able to easily tell who you are, what kinds of things you talk about, and what you offer.

Make sure your profile details are all about you. Don't overcomplicate it. Bring the words to life - use examples and proof points that add value to your words.

If you're a great team player - prove it, what have you done to back that up?

Hashtags

These are those things that begin with #.

Think about where your hashtags add value to your content — too many can come across as promotional, but don't be shy about throwing in a few to help with discovery! I'd suggest no more than five on one post.

Try to use a combination of broad and niche hashtags to help people find your post. And if you have Creator Mode switched on, then you should look to use those topics you selected (or a selection of).

Don’t forget about the comments

Replying to comments people leave on your posts will always be a best practice for keeping your community engaged.

But you should also be jumping into the comments of other people’s posts, particularly if those posts intersect with your area of interest. A lot of people discover new creators to follow in the comments section.?

Spend as much time commenting on others' posts as much as the time you take to craft your own content.

Add value

Whether it’s in your own content, in the replies, or in the comments of someone else’s posts, always strive to add to the conversation and inspire meaningful discourse.

The more you can get people talking about or engaging with your content, the more opportunities it has to bubble up in people’s feeds. And that’s how you get discovered and followed.

In summary...

A blended approach to the above can give you a solid structure to what you post on LinkedIn and position you professionally. Not all of the ideas could be relevant right now - and you might feel you're already there on some.

Flex the ideas to work for you.

This is part of?LinkedIn's new Newsletter Series. To receive tips, advice, and how-to's for positioning you - your personal brand - on LinkedIn hit the "subscribe " button.