How to Win the Game of Sales

If you are in sales, you know how hard it is to win a deal. We ride the rollercoaster of emotions, and all too often, the deal stalls or drifts away without any clear understanding of where it is or why it did not close. We struggle to understand all the factors in play and tend to follow our instincts and do what the client requests. We need a way of taking the complexity and condensing it into a metaphor that we can understand and manage, hence mapping the sale to a game. We have all played games before, whether a card game, board game or a sport. Without this metaphor, we are blind to where we are and what we must do to win. On today's Brutal Truth about Sales podcast, we talk about how to condense our sale into a game and how to win it.

Here is what you will learn:

• The CRM stages are NOT the game.
• How to determine the Rules of the game.
• Why do we set ourselves up to lose rather than to win?
• What does the game board look like?
• How do you know where you are in the game?
• Why do so few understand the game?
• Why there are NO style points?
• Why is the game full of traps?
• Why ignoring the game does not solve anything?

You can hear the interview on iTunes and Spotify or watch it on YouTube.

Follow our other shows The Sales Leadership Show / PodCast revenue management collective and Sales Questions Brutally Honest Answers - PodCast

We are now offering customised, on-site training for both Start the Conversation and Closing the Complex sales; you can learn more about them at https://www.b2brevenue.com

To learn how AI has solved the practice problem in Sales, go to: https://www.brevitypitch.com