How to win in business in 2023…..

How to win in business in 2023…..

Instead of being handcuffed to sales led growth and activities that distort what proper top down marketing led growth could and should be….

So many organisations have no concept of what proper marketing is.

They have sales running around in circles trying to do different types of targeting, validation, persona profiling… marketing can already do that press of a button.

And are doing it, but perhaps are being forced to do campaigns with resources they know could be better utilised elsewhere.

We are way past time, preserving relevance metrics to modelling that doesn’t work.

Should be as simple as this.

Here is the targeting

Here is the profiling

Here is cross referencing

Here are the best fits and why

Here are what too look out for.

Here is the compelling reason.

Here are the triggers

Here is the educational content

Here is the messaging,.

Say this, send this.

Here is why they won’t churn at customer success, here is the their expectation based on what we know.

Go.

Thats what top down marketing led growth gets us.

Alignment, end to end service delivery.

No churn.

Less clutter

Less operating cost.

If we stop over complicating three departments running in opposite directions, we will have amazingly efficient businesses.

What does this mean? In real terms?

No more incentivising for manipulating for meetings.

No more clunky abrasive handovers between departments.

No more win at any cost while customer looking for new vendor at customer success due to downstream churn.

Okay that’s what’s available here and now.

What we have done with #ClosedCircuitSelling is create frameworks where getting better at A to B horizontal no longer matters, as we are only selling you into those that like, love and crave what you do.

Exactly how we do that, that’s the secret to growing any business no matter B2C or B2B isn’t it, simply by reframing who where what is the commercial access gate for one to many.

Once you understand that, light bulbs should go off like fireworks.. and in the slight chance that it doesn't, the above top down targeting for revenue alignment still has you covered……

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#ClosedCircuitSelling?is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.

Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.

Demand + Outbound Actions = Revenue

We put sales, marketing and customer success together, so you don’t have to.

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#ManderovicMethods

#ClosedCircuitSelling

#Marketing

#Revenue