How to win B2B marketing in an uncertain economy

This meme from our content team cracked us up.

A bullet that every marketer?needs to bite - the?downturn.?

It's not that you can't win in an uncertain economy, it just demands you to level up. It demands you to follow the less traveled path. Indeed, it's the tough times that create the toughest marketers.

A slow economy doesn't just mean you have a low marketing budget but also lesser sales-ready customers, longer sales cycles and increased?competition.

The Forrester survey reported 75% saying an increase in average buying cycle. Customers want to do more analysis before investing. More, an uncertain market drives buyers to certainty. Towards trusted brands.

Need of the hour

As a smart marketer, you can find solutions within these challenges.

Building a strong brand presence along with outbound?marketing is a need of the hour.

Brand trust and consistent engagement of your target market shall ensure a shorter sales cycle, more inbound enquires?and better conversions due to the trust.

A LinkedIn B2B institute report stated, less than 5% of B2B companies focus on long-term marketing strategies. On the other end, Forrester reports, an average B2B buyer consumes 11.4 pieces of content that influence his purchase decisions.? A clear indication that B2B marketing must be a combo of short-term plus long-term marketing.

Building your B2B brand

While sponsorships, ads and events might drive your brand, it's an expensive game for most b2b businesses. Mainly, in the cost-sensitive economy. Fortunately, there are options.

Simply by educating and engaging your target market through organic channels, you can build a recession-proof distribution channel.

It can be your Youtube channels, LinkedIn pages, Twitter accounts or Newsletters. The one who owns the target audience will own the market.

Yes, it takes skills, strategies and consistent efforts to build it. But, it will remain a strong moat driving growth for your B2B business in 2023.

P.S: What you think is the best channel to start with? Let us know in the comments section