How WiFi Hotspot 2.0 will transform your digital experience of Smart Cities
Public WiFi is one of the most convenient features of today’s highly connected world. While it is convenient to use it to do online shopping, or access your bank account while you are waiting at the airport, or having lunch with a friend at a cafe, it can be unsafe. Data sent through public WiFi can be easily intercepted using readily available tools on the internet. Security is not the only problem with public WiFi. From the user experience perspective, there are number of problems as well. Overall, the problems can be summarised as follows:
In today's highly connected world, Public WiFi is considered one of the key foundations for Smart Cities as it provides internet access for humans and machines (IoT devices). Also because of the explosion in internet usage, 4G networks are no longer enough and WiFi is considered one of the best offloading solutions for 4G data traffic.
In this article, I will walk you through a far better digital experience backed by high level architectural design for Hotspot 2.0 based WiFi networks.
Business Scenario
Anna is travelling from Sydney to Paris and on her way to Paris, she would be using public WiFi a lot. Anna is using a smartphone capable of connecting to WiFi.
Here are the WiFi enabled places where Anna would be in her way to Paris:
The problem here is that Anna would have to experience the same WiFi key problems (Unsecured network, interference, lengthy signup forms) when connecting to all of the above WiFi hotspots.
Hotspot 2.0 & the Digital Experience
Let's see how Anna digital experience will be transformed if all of the WiFi enabled places are WiFi Hotspot 2.0 enabled.
Anna needs to signup (from any where) to Optus WiFi Roaming using her Optus Mobile App (this is feature is not available now for Optus). To provide clarity let's assume that Optus had an agreement with several WiFi operators around Sydney and in Paris where Anna is travelling. Sign up is illustrated below (3 easy steps).
After Anna installs the WiFi configuration profile, the smartphone gets connected automatically to any WiFi Hotspot 2.0 operated by a venue ("The Connection - Rhodes", Train, Airport, etc.) where an agreement is in place between the venue and Optus. Authentication happens using Anna's Optus SIM Card.
Anna's digital experience is maintained while she's travelling from location to location; thanks to WiFi Hotspot 2.0 roaming.
Hotspot 2.0 Business Model
The model below outlines, how everyone including Anna (Optus Mobile Carrier Subscriber) can benefit from WiFi Hotspot 2.0.
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Venues (City Council, Hotel, Airport, etc) can Pay for Public Wi-Fi through Advertising, Premium WiFi (Paid Public WiFi), and Wholesale WiFi capacity to carriers.
Carriers like Optus are selling roaming packs for travellers at $10/day for unlimited talk and text (which has little or no use nowadays) and 100MB of data (which is far from enough per day while you are travelling out and about) which makes travellers likely to replace Optus SIM while they are travelling with a local SIM and pay less on data. With Hotspot 2.0, and Optus existing partnerships, it is highly likely that Optus customers would prefer to keep Optus SIM and pay for WiFi roaming.
Where WiFi Hotspot 2.0 is deployed?
Hotspot 2.0 Architecture Design
Hotspot 2.0 also helps in mitigating the risk of Rogue Access Points advertising (SSIDs) themselves as a legitimate Access Point offering public WiFi service.
Hotspot 2.0 Specifications & Top Vendors
Clients
Access Points & OSU Servers
Conclusion & Takeaways
While public WiFi is convenient, it is not secure and the experience of connecting to it is not seamless. With WiFi Hotspot 2.0, customers would enjoy a secure seamless experience, and carriers & venues would generate new revenue.
The same article published on my blog can be found?here.
All of my articles can be found here.
Notice of Non-Affiliation and Disclaimer: The author of the article is not affiliated, associated, authorized, endorsed by, or in any way officially connected with any of the product vendors (Optus, Amazon AWS, Cisco, Aruba, Ruckus, Orange, etc.) mentioned in this article, or any of its subsidiaries or its affiliates.
Leader - Customer Experience Delivery at Cisco
5 年A fantastic article on hotspot 2.0 Adam with appropriate use case. I hoping to see SP's adopt it faster as its need of the? hour today. Especially for clients who are on the move, connecting to a new WiFi access point at every destination is a pain. I am wondering if hotspot 2.0 is a good solution for coverage at government establishments in rural areas where there is poor cellular connectivity
Principal Digital Security Architect, Digital Transformation & Cyber Resilience, Mobile Apps, IAM, AWS, REST APIs, apigee, WAF, Splunk, Digital Forensics, Cyber Security, Corporate Counter Intelligence & Ethical Hacking
6 年Thanks Debasish. 5G still away ahead and because it runs on licensed spectrum, it might not compete with WiFi and just complement it.
Test Architect- Cloud Native PaaS Platform | Ex-Technical Product Manager - K8s Platform | Kubernetes | CKA&CKS Certified|Telco Cloud Native| | EMS | OAM LCM| | CaaS | PaaS | Observability & Monitoring | LCM| Security |
6 年Nicely explained.?Hotspot 2.0 has enormous power to transform public WiFi. However, mainstream operators are not utilizing it up to its full potential. They still believe 4G/5G will fill the capacity gap in their network.? ?Not sure why operators are so sceptical about WiFi and Hotspot 2.0. They always blame security is the major loophole in WiFi. But now with WPA3, it should not be an issue.?