How and Why You Need Interactive Media to Increase Marketing and PR Campaign Results in 2019
Serena Ehrlich
Director, Go To Market (GTM) | Agile | Product Enablement | Product Marketing | Sales Enablement | Turning sales teams, customers and prospects into evangelists @serena
In 2019, passive content does not convert customers.
And guess what? Most of the marketing and PR content created today is passive. Most of the content brands today are creating focus on a static photo, or video, that educates but does not provide the off-ramps needed to move the customer from viewer to buyer.
While these content pieces are necessary for the customer journey, the lack of ability to act at the time the customer is most motivated is a serious issue. Content creation is can be expensive, resulting in a low ROI for the time and effort put into making it.
What if there was an easy way to give these existing assets new life — turning them from passive content items, to fully interactive customer journey pieces?
Read how interactive content can take your existing, passive content and turn it into a single tool that hosts your product's entire sales/marketing funnel here: https://medium.com/@serena/using-interactive-content-to-increase-marketing-and-pr-campaign-results-in-2019-83ba37d544c2
Strategic Fractional CMO | Reputation Management Specialist | Driving Business Growth Through Marketing Leadership & Brand Strategy | Expert in Customer Acquisition & Digital Presence Optimization | Gunslinger
8 个月Serena, thanks for sharing!