How and Why to Use Google My Business to Optimize Your Company's Online Presence.

Have you Googled your business lately? What comes up?

Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, photos, a business description, link to your website and customer reviews? It’s possible when you use Google My Business.

Google My Business enables you to manage your company presence on Google Search and Google Maps.

GMB is one of the most powerful ways to advertise your business. The tool can bolster your rankings in local search results and can provide a wealth of information about your business to your prospects!

Here are some of the advantages of Google My Business:

- It’s FREE!

- It serves as your business directory with pertinent business information instantly accessible to customers.

- Customers can click your phone number to call on their smartphones or tap your website address to see your site.

- The information is mobile responsive so it looks great on any device.

- You can post pictures and videos to your page.

- You can access metrics to see how many people are looking for and finding your site.

- It drives traffic to your website.

- Customers can read and add reviews.

- You have one centralized dashboard with access to Google+, Insights, Reviews and Google Analytics.

DID YOU KNOW: Google offers the ability to add weekly Posts to your GMB page. Take advantage of this awesome feature and share your companies latest offer, events, and more!

NEW TO GMB: You can now add a full business description to your GMB page.

Already have a Google My Business page? Take a few minutes and make sure all of the information is current, add a few more photos, update your business description with pertinent keywords, etc.

TIP #1: Ask your customers to leave a review! Include a link on your website and in your emails so it’s easy for them to do. Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google!

TIP #2: Add your own Questions and Answers. Consider common questions you get asked.