How (and Why) to start using ZoomCharts for Power BI

How (and Why) to start using ZoomCharts for Power BI

What if I told you there’s a lot more you can do with Power BI than you think? Many users are cautious about custom visuals — and it’s understandable. Custom solutions can sometimes feel intimidating or risky. But more often than not, it’s because organizations haven’t unlocked the full potential these tools offer. So, let’s start from the beginning — what is ZoomCharts, and why should you care?

ZoomCharts has been working with data visualization since 2013, developing cutting-edge solutions that enhance how users interact with their data. But the real turning point came when Microsoft launched Power BI — a tool that has since become indispensable in the business intelligence space and firmly holds its leader position in 2024. Can you even imagine life without Power BI now??

Key Milestones?

  • 2016: ZoomCharts caught Microsoft’s attention at an international conference, leading to an invitation to bring the innovative data exploration experience to the new Power BI platform. This marked the beginning of a powerful collaboration between ZoomCharts and Microsoft.?

  • 2017: Just a few months later, ZoomCharts released Drill Down Visuals for Power BI, which quickly became available within the platform.??

  • 2019: In a strategic move, we became an official Microsoft partner, allowing us to further integrate with their ecosystem and provide even more custom visualization tools for Power BI users.?

  • 2022: ZoomCharts isn’t just another third-party tool in Power BI — since 2022, we're a Microsoft Gold Partner. That's a big milestone that has pushed us to keep innovating and improving our tools.
  • 2023: ?We received the first patent for our technology

  • 2024: This year, we secured a second patent for our technology and launched the new Scatter PRO visual, designed to meet the growing needs of data professionals. We’re also committed to rolling out regular updates for all our visuals to ensure they stay ahead of market trends.


How This Can Make a Difference for You

We've been around, we know our stuff, and we're not stopping here. But what's in it for you, right?

Since you're here, you’re probably already using Power BI, so you know its capabilities. ZoomCharts visuals take that power up a notch by transforming charts into dynamic data exploration tools. You can drill up and down into your data with intuitive on-chart interactions, zoom into specifics, and switch perspectives with ease — all without losing context. Whether you’re presenting to stakeholders or conducting deep analysis, these visuals allow for a smoother, more engaging, user-friendly experience.?Plus, they work seamlessly on mobile devices, offering touch support for exploring data on the go.

We understand that data security is a top priority for any organization, especially when using custom visuals. That's why we've ensured that ZoomCharts visuals for Power BI are Microsoft-certified for the highest security standards before being released to the public.


Why You Might be Doing it Wrong?

If you’ve only used native Power BI visuals in your reports, get ready for a completely new experience. ZoomCharts visuals don’t just look good — they completely transform how you interact with and explore your data.?

But here’s where many people get it wrong: they only scratch the surface of what's possible. If you’re not exploring the full potential of the tools, you're missing out on a more nuanced understanding of your data.?

ZoomCharts is constantly evolving to meet the growing needs of data professionals. As data becomes increasingly complex, having the right tools to simplify and make sense of it is critical. So, how do you get the most out of these data visualization solutions??

Step 1: Explore Examples?

Start by downloading some report examples to see the ZoomCharts visuals in action. This will give you a feel for how they work and what they can bring to your reports. It will also help you understand the wide customization options available.?

Step 2: Discover New Features?

Since these are advanced data visualization tools, you might have to spend some time to learn how to best use them. Start with the classics! Using Donut and Pie charts is a hot topic in the Power BI community — some avoid them altogether. But ZoomCharts Donut PRO can become a game-changer for you. Donut PRO is packed with interactive features that allow it to be used in various ways, even as a great filter for your reports. It's no surprise that it is used by 80% of Fortune 200 companies and has easily become our most popular visual.

Step 3: Don’t Limit Yourself?

While you might be tempted to simply replace a native bar chart with Combo PRO or another ZoomCharts visual, that’s not where the real value lies. Using just 1 or 2 visuals might not be the best approach. ZoomCharts visuals work best together, providing a unified data exploration experience.?

Use a combination of our full PRO visualization toolset for a comprehensive, data-driven approach, enabling users to ask better questions and find answers in real time.?

See how ZoomCharts solutions are used by organizations like Intel for supply chain management, and University of Bozen-Bolzano for education management.?


Take Advantage of Free Resources

You have access to numerous free resources to introduce you to the tools and guide you from your first steps to building advanced, interactive data analysis reports.


Scatter Visual For Power BI

Join Power BI experts Una Kosīte, Aivis Pavlovs, and Lee Francis Chapman for an exclusive deep dive into the new Scatter visual for Power BI, specifically designed to address the most complex business questions from leadership. Learn how to create powerful Power BI reports, that deliver the clarity executives demand.


Ready to Get Started??

  • Try ZoomCharts PRO for free with a 30-day trial, or
  • Enjoy visuals in Free Mode by disabling the PRO features.

At the end of the day, it’s all about making your data work for you. ZoomCharts visuals allow you to explore data in ways you may have never thought possible. The tools are there, and our team is ready to support you every step of the way; now it’s up to you to take full advantage of the value.


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