How and Why to Roll Out CHRL in Your Dealership!!

While it is easy to get excited about new technology that promises to increase revenue, streamline processes, or improve the customer experience, far too often the technology fails because the managers and employees are not on board.?

MESA has created a technology solution that will not only increase revenue for your dealership, but you will be able to streamline the purchasing process for customers and ultimately improve customer experience, which will increase brand/customer loyalty.

MESA’s technology is known as Central Hub and Resource Link? aka CHRL (pronounced “Cheryl”). CHRL’s standard design is an 8 foot tall, brightly colored, lite, digital kiosk. This is not just any digital kiosk; CHRL is unique because the software on the display is controlled using gestures! This is NOT a touch screen. Customers are able to gather information in a fun and exciting way. They are able to engage with videos, audio, surveys, and even games through use of gestures to manipulate what is on the screen. CHRL incorporates sight, sound, and motion to create a multi-sensory experience that increases brand awareness and recall. Customers are able to remember more of the information they experienced through CHRL because of the amount of senses they used to gather it. They are also able to scan QR codes to take information with them. Information displayed on CHRL can also have a QR code built and associated with the information that people can scan and take with them on their personal device.?

Here are a few steps to help successfully integrate our tech into your dealership so that managers and employees will see the benefit right away and they will get excited and support the decision to welcome CHRL onto the showroom floor! .?

1. MESA’s team is here to help. We will set up meetings with all of your staff and managers to show them how CHRL works and the features that will be of most benefit when selling cars to customers. CHRL will be a tool for employees and managers to us in order to lessen their workload while still providing a unique and positive experience for customers.?
2. We will help your team list the pros and cons of CHRL. (Note: the cons really aren’t cons) If there is anything that is disheartening or not quite what was expected our team is willing and able to work with you to ensure that your system is exactly what you are looking for.?
3. MESA is willing to hold live demos and come in any time for support or assistance with the technology at no additional cost to you.?
4. We encourage you to gather feedback from employees on how CHRL is working and what customers are saying about the display.?
5. MESA has portable display units. We can come and set up a small display to test out in showrooms before brand walls are built. You can see and feel how the technology will look and feel in the room before the big displays and advancements are implemented. .
6. MESA is willing to train and support all staff in the uploading and engaging process of use with CHRL and the Access Portal (where all the data is collected and new displays are uploaded).?
7. Get employees engaged. CHRL is fun to use!! We encourage employees to use CHRL daily and use the display with the customers they are working with! This will get the tech known and form a bond between the tech and employees and deepen the connection to customers.?

Bottom line, CHRL will enhance the experience in your dealership! MESA’s team is here to support you through the integration process. We are also here for you after CHRL is in your dealership. We want to support you and help in any way we can! Visit?https://mesaent.net/automotive?to help you visualize what and how CHRL will fit in your dealership.?

Call us today and we can walk through all of the benefits to having CHRL in your showroom and how these steps can be taken to successfully welcome CHRL to your business! Our direct phone number is (844)637-2224. You can reach Ty at extension 806; he is ready to help you!?