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Google and Microsoft's Plans for Strengthening Anti-Spam Measures Google has recently announced plans to tighten its anti-spam measures further. From 2024, the search giant will require bulk email senders to authenticate their messages, provide simple unsubscribe options, and stay within reported spam thresholds. Failure to meet these requirements will result in emails being marked as spam or not delivered at all, which could significantly impact your email server's reputation and the subsequent delivery of all emails. As both Google and Microsoft emphasize the importance of email authentication, email senders must adapt to these evolving standards to maintain the integrity of their email communications and ensure effective message delivery. The Official Guidelines for Bulk Emailing via EOP For users who choose to deliver bulk emails through EOP, Microsoft has outlined specific guidelines to follow: Exercise Caution with Sending Volume: It is essential to avoid sending emails at an excessively high rate or volume, as this could trigger spam filters. By maintaining a reasonable sending volume (under 20 emails per domain per day), bulk email senders can reduce the likelihood of their emails being flagged as spam. Avoid BCC Recipients in Large Lists: Sending emails to a substantial list of BCC recipients should be avoided. Including a large number of BCC recipients in an email can result in higher spam scores and potentially affect email deliverability. Use Custom Subdomains for Bulk Emails: Instead of using addresses from the primary email domain, it is advisable to utilise a custom subdomain exclusively for bulk email purposes. This practice helps separate bulk emails from regular communication, reducing the likelihood of triggering spam filters. Configure Custom Subdomains: Entities sending bulk emails through EOP should ensure that their custom subdomains are properly configured with essential email authentication records in DNS, including SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Configuring these records correctly enhances email deliverability and significantly reduces the chances of emails being marked as spam. Avoid spam triggers: These include specific words associated with spam, and avoid attachments, links and images in the first outreach to improve delivery. No Guarantee of Email Delivery While following Microsoft’s recommendations can improve the chances of successful email delivery, the company emphasises that even adhering to these guidelines does not guarantee email delivery. Yes - Its getting more sophisticated Do you need help getting your communications delivered to the right people on email and other channels? Book in an exploratory call with me here: https://lnkd.in/eWb9fyMn Mark Stephens

Contingency v Retained - an evidence based research paper to unravel the truth. You might be surprised by some of the findings ...

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Last week I shared this article on the 8 most common b2b marketing mistakes and how to fix them. but there is one more very important item that I want to add.....TIME IS OF THE ESSENCE. Research statistics in the last Harvard Business Review show responses to email marketing leads that take place within the first 60 minutes, are 7 times more likely to respond than a response that takes place after 2 hours. During this research, 2,000 companies received a web-generated test lead, and the results found that 24% took more than 24 hours?—?and 23% of the companies never responded at all? They repeated the exercise and the same happens on LinkedIn. Responding to leads within 60 minutes dramatically increases your chances to convert prospects into paying customers. Harvard business review: The Short Life of Online Sales Leads (hbr.org)

The 8-most-common-b2b-outbound-marketing-mistakes-and how to go about fixing them ...

Excellent Sales person in my network looking for a new role, due to circumstances beyond his control. Been in RecTech space 12 years, predominantly CRM/ATS, but adaptable to other people tech solutions. Experienced in supplying both agency and inhouse recruitment. Has built trained and mentored sales teams. Start ups and Corp experience. Ideally looking for Sales Leadership position alongside his own individual contributions towards revenue targets. Well connected from Agency and supplier perspective Open to exciting out of industry opportunities too. DM me for a direct intro No fees - just helping a colleague Adam Jordan Steve Barnhurst Keiron Gallimore Tom C. Ben de Grouchy Morgan Russell Dries De Coster Rob Green Louise Triance Jak Allday

Buying Quality Meetings for your staffing business can deliver far more predictable outcomes from your marketing budgets, and deliver great ROI. However, here are 8 considerations that you should make before jumping in ...

Is your business struggling to make your digital marketing work as well as you want it to? Well you are not alone, because is it is definitely getting harder for everyone ...

Is your business struggling to make your digital marketing work as well as you want it to? Well you are not alone, because is it is definitely getting harder for everyone ...