How & Why Netflix's Film Strategy Is Being Overhauled

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In many ways, the entertainment industry is like Game of Thrones?(minus everything that makes?Thrones cool) in the sense that the seats of power are in a constant state of flux and an omnipresent state of dread hangs over everyday proceedings. As those that wield influence rise and fall, new outlooks for the realm, new strategies to be deployed, and the hope for sustained prosperity rise and fall with them. Westeros cycles through power brokers almost as rapidly as Hollywood, and it’s no different for Netflix .

Scott Stuber led the market-leading streaming company’s film division from 2017 to March of this year. Now, producer Dan Lin has assumed the vaunted role. The former oversaw a Netflix that aggressively sought growth; the latter will help steer a company maturing from infancy to adolescence. Both required distinct and divergent strategies.

“The aim is to make Netflix’s movies better, cheaper and less frequent,” the New York Times?reported of the transition. No one in Hollywood history has ever attempted the bold strategy of only delivering cost-effective hits, I’m sure. But will Netflix truly get more bang for its buck this way?

This issue of Parrot Perspective is all about examining the hows and whys behind the market leading streamer's changing movie strategy, answering key questions facing the industry:

• Why is Netflix reevaluating its film strategy now?
• What will the company's new approach to original movies be?
• What are the risks and rewards of this new course?

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