How (and Why) to Conduct an Effective Blog Post Audit

Difference Between a Content Audit and a Blog Post Audit Blog post audits are different from site audits and content marketing audits: A content audit reviews the performance of your blog posts and how effective your overall content strategy is at driving leads or sales. (If this is what you're looking for, check out The Step-by-Step Guide to Conducting a Content Audit.)

A blog post audit, on the other hand, looks at the execution of each blog post. Are the headlines weak? Is the structure sound? Are there enough in-post CTAs to drive real action? While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. This will give you the best shot at getting a big-picture view and seeing how each individual puzzle piece fits into place. When you consider that over 4 million blog posts are published every single day, it’s easy to see why each and every aspect of every blog post needs to be perfectly optimized to get you the results you want.

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