How (And Why) To Build The Optimal Content Team

By Kerry McCarthy , Content Director at BEX Lab and Managing Director of The Native Content Company

In order to help a business to connect with customers and create content that leads to tangible results and drives business outcomes, we need experts all day, every day and everywhere.

But how? No brand or agency of any size — whether you’re a small start-up or a legendary enterprise spanning the globe — can employ a full-time journalist or subject specialist for every single project need and nuance.?

The truth is even the best brand or content marketing agency can’t afford to employ a guru who’s going to have idle time on their hands. They’d go broke whenever the project needed changing, and the specialist would be left twiddling their thumbs. Or they’d be laying off staff at a rate to make any head spin and never attract worthy talent due to a crappy rep as an employer.

So, what’s the solution, you ask? Well, I’m going to tell you, so buckle up as I present all the reasons you need to build the optimum content team for every single project, how to do it without going broke, and why it might be better to leave this one to the experts.

Why you need to optimise your content team, not just your content

It’s shocking how many brands are still creating beautifully crafted content and not optimising it. What’s the point of having all of this great material telling the world about your brand or service if no one can find it? There’s a reason they hide the bodies on page two of the Google search results, you know…

The same can be said for the people we look to when we’re trying to create the best-quality content.

It is not a new or ground-breaking idea to...

Continue reading this article on our Aquent Australia blog?here.