How WeVideo drew crowds at its booth with an engagement board

WeVideo, an interactive video platform used by K-12 educators, wanted to bring a can’t-miss booth experience to the education industry’s most prominent tech event of the year: ISTELive. The company’s interactive engagement wall earned an A+ from attendees.

“The engagement wall was a magnet. It brought people to the booth organically. People often have to rely entirely on swag for booth engagement. We didn’t have to do that. There was a natural curiosity about what was going on.” - Joe Wolff, Director of Brand and Content at WeVideo

The highlights:

• Challenge: Draw people to the WeVideo booth–and keep them engaged.
• Solution: Double WeVideo’s booth size from previous years and create defined “hubs” that appeal to visitors at various buying stages.
• Result: A dynamic booth featuring an interactive engagement wall where visitors shared how they use video in the classroom, and an artist drew their responses.

“[When designing the WeVideo booth], we thought about three core components: a presentation area, a product demonstration area, and an engagement area. We used the back part of our booth to do a big visual mural. Visitors could respond to a prompt, which was then drawn, creating a visual backdrop.” - Andria Mullaney, Sr. Director of Demand Generation at WeVideo

The Big Picture: How a single question sparked dozens of customer conversations

In the K-12 education space, ISTELive is THE edtech event of the year; with 16,000 attendees, WeVideo knew it needed an outsized presence to build on previous years’ success.

For Andria Mullaney, Sr. Director of Demand Generation, and Joe Wolff, Director of Brand and Content, the vision was simple: design a larger booth to manage traffic flow better and incorporate an interactive element to keep visitors engaged longer.

Mullaney had seen Ink Factory draw visual notes and engagement walls at other conferences and knew this could fit ISTELive well. Getting started with Ink Factory was quick and easy and Mullaney appreciated that the artist team worked directly with their booth rental house to ship materials.

At the booth, Ink Factory illustrated a whiteboard wall that featured the question: “How do you use video in the classroom?” On day one of ISTELive, visitors were invited to write their responses on sticky notes, and an Ink Factory artist visualized them on the engagement wall.

“On day one, there was a lot of curiosity because an artist was drawing,” said Wolff. “On days two and three, it was a finished wall so people were taking pictures and reading it. It served as a way for us to keep having conversations.”

Beyond the conference, the engagement wall continues to create value. The WeVideo team is using the responses to create new content for Assignment Ideas, its library of ready-to-go video lessons that educators can use with their students. Plus, an image of the finished wall was sent to attendees in a post-event email to keep the idea-sharing going.

Ready to take your tradeshow booth from meh to crowd magnet? The Ink Factory team is here to help–connect with us today!