How We’re Using AI to Drive Real ROI for Our Customers—And Why It’s Just the Beginning
Phil Beresford-Davis
Managing Director at Advisory Nexus | AI-Centric Business Transformation | Fractional CTO & NED | Investor & Angel | High-Energy Luftmensch
Advisory Nexus, we don’t just talk about AI—we integrate it into business operations with tangible, measurable outcomes. Our work with Saffron Outdoor Living proves that AI isn’t just an efficiency tool—it’s a growth engine.
Using a full-stack AI-powered ecosystem, we’ve streamlined sales, enhanced customer experiences, optimized operations, and delivered a massive return on investment.
Here’s how we’re doing it.
1. AI-Powered Sales & Marketing: More Leads, More Conversions, More Revenue
?? Blaze.ai: AI-Driven Marketing Automation
Marketing used to be a guessing game. Now, AI-powered campaigns target the right customers, at the right time, with the right message.
?? The Impact:
? Ad spend efficiency improved by 40%—fewer wasted clicks, more conversions.
? Lead engagement up by 55% thanks to AI-optimized email and social campaigns.
? 10x faster content creation with AI-generated copy and personalized messaging.
?? Archie (NoForm AI): The 24/7 AI Sales Assistant
Archie, our AI chatbot, isn’t just answering FAQs—it’s qualifying leads, booking sales appointments, and increasing conversions.
?? The Impact:
? 80% faster response time—from days to minutes.
? 30% increase in booked sales calls from automated follow-ups.
? 15% more closed deals via AI-driven customer interactions.
?? Amelia: The AI Video Facilitator
Instead of walls of text, customers now get AI-generated personalized videos, walking them through product options, answering FAQs, and guiding them through the sales journey.
?? The Impact:
? 70% higher customer engagement with video-based interactions.
? 40% more knowledge retention from AI-guided visual explanations.
? Reduced sales workload while increasing lead conversion.
2. AI-Enhanced Customer Experience: Speed, Support, and Personalisation
?? AI-Driven Virtual Product Demonstrations
Customers can see how awnings, pergolas, and glass rooms will look in their space before buying—removing uncertainty and increasing confidence.
?? The Impact:
? 65% increase in product inquiries post-AI demo launch.
? 20% higher order value, as AI upsells the best options.
?? Trello: AI-Powered Project & Business Management
We use Trello to track every project, keeping tasks clear and ensuring projects move from idea to execution faster.
?? The Impact:
? 30% faster project completion times.
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? Reduced bottlenecks and improved accountability.
3. AI-Optimised Operations: Efficiency at Every Level
?? SimPRO: ITIL & Service Management, AI-Optimized
Using SimPRO, we’ve streamlined every service process, from customer service requests to project delivery—reducing errors and increasing efficiency.
?? The Impact:
? 20% faster service request resolution.
? Improved scheduling, reducing unnecessary downtime.
?? SharePoint with Copilot: AI-Driven Collaboration & Knowledge Management
Instead of wasting time searching for critical business intelligence, Copilot-powered SharePoint surfaces the right information instantly.
?? The Impact:
? 40% faster decision-making with AI-assisted knowledge retrieval.
? Fewer errors, improved compliance, and better workflow automation.
?? Private ChatGPT GPTs: Instant Access to Technical Expertise
We’ve built our own private AI models to house and retrieve technical knowledge on-demand—no more searching through endless documents.
?? The Impact:
? Faster staff training and onboarding.
? Instant answers to complex technical questions.
4. AI-Driven Video & Content Creation: Scaling Creativity
?? InVideo.ai, Colossyan & CapCut AI: AI-Powered Video Production
From social media ads to customer testimonials, we use AI to create high-quality video content faster than ever—with AI-generated voices, avatars, and advanced editing.
?? The Impact:
? 10x faster video creation, reducing content production time from days to hours.
? Higher engagement rates, as AI customizes video formats for different platforms.
The Bottom Line: AI Delivers Real ROI
?? Total ROI from AI Implementation (Year One):
?? Revenue Growth: +￡1M projected increase from AI-driven sales and marketing.
?? Cost Savings: ￡200,000+ annually from automation in sales, support, and operations.
?? Customer Experience: 4.9/5 rating maintained, with AI-enhanced personalisation.
Why This Matters for Businesses Everywhere
AI is no longer an experiment—it’s a business necessity. Companies that leverage AI today will dominate their industries tomorrow.
At Advisory Nexus, we don’t just implement AI—we engineer profitable AI ecosystems that deliver measurable, bottom-line results.
?? If you’re a business leader, recruiter, or AI innovator looking to drive real results, let’s connect.
?? Visit AdvisoryNexus.com or DM me on LinkedIn. Let’s make AI work for you.