How We're Redefining Outreach with a Multi-Channel Strategy

As mentioned in my last article, cold email marketing has now become another additional strategy that is working really well, so here’s the inside scoop on our multi-channel outreach strategy that's been a game-changer.

Embarking on the Multi-Channel Path

Our journey into multi-channel outreach is now crushing it with a blend of automated email and strategic LinkedIn follow-ups. What I love most about this approach is that it is a blend of 90% automation with 10% human touch.?

1. Initiate with Email: Our first move is an email outreach, carefully crafted to not just reach but truly engage our prospects. We follow up a 4 step process to generate positive responses
2. Manually respond to Positive Responses: When a response rolls in, we respond in a human way and add value to the client through a guide or lead magnet.?
3. Automated Email Follow Up: For those who don’t get back, we add them into our automated follow-up sequences to gently nudge them into taking action given that they have expressed positive intent
4. LinkedIn’s Automated Follow up: Running parallel to our email efforts, LinkedIn follow-ups add another layer, reinforcing our presence and message, and creating more engagement than email alone.?

This strategy has skyrocketed our engagement, leading to a 2.4X boost in downloads and interactions. It’s the synergy of automation and personal touch that’s making all the difference, ensuring we're seen and heard even in the busiest of inboxes. Believe me this has pleased me greatly!

Why This Approach is Winning

Our email marketing adventures have laid a solid foundation, but integrating this multi-channel strategy has truly elevated our game. It’s about striking the perfect balance between AI automation and personalisation. Automation handles the heavy lifting, while our human touch ensures each interaction is meaningful and genuine.

What’s Next?

This journey has been a powerful reminder of the potential that lies in the combined effort of ai with a human touch. Remember, AI and automation are not here to take our place; they're tools that, when used correctly, can propel your business forward.

If you're curious about how this multi-channel strategy can amplify your outreach join our next webinar where I’ll share more about how you can generate more consistent leads online on Thursday 23rd of May.

Curious what it would be like working with us for one month? Here is what Alan said yesterday:

Warmly

Ben Ivey