How We're Helping Agencies Grow - September 2021

Here's what we're up to in GYDA Member Hub...

September 2021

That was a curious summer.

Some agencies and their clients literally put up a sign saying, “Closed for Summer!”. Others have had record months as clients prep for winning in the lead-up to Christmas. This has been coupled with continuing staffing crises and a lot of M&A noise. We live in crazy times.

This month’s issue reacts to the Stephen Kenwright interview. Few people have failed to notice the meteoric growth of Rise at Seven with a mixture of awe and/or jealousy. How have they done it? So this month we have focused on some of the core pieces you need in place like:

• How to differentiate yourself.
• Getting the Employee Handbook (and hence your values and processes) sorted.
• Putting the client at the centre of your agency.
• Getting the mix of visionary and instigator running the agency.
• A quick and dirty tool to propel your next results-focused plan of action.

We've got three core interviews this month:

Stephen Kenwright of Rise at Seven. Stephen talks: Inbound marketing working for Rise at Seven; Positioning and differentiation at Rise; Leaner, meaner, tighter with ruthless qualifying; Creative acumen; Two years old, 75 staff, ￡400k a month revenue – the blueprint; The enthusiasm of a great management team; The future of agencies; plus loads more insight into growing a successful agency.

Andrew Armitage of A Digital. Andrew talks about his new book Holistic Website Planning?- positioning your website at the centre of your digital transformation' plus the who, what, where, why, when, and how of writing a book for an agency owner.

And our very own Chris Simmance. Over the last decade, Chris has been fortunate enough to work with some exceptional clients. He's worked at all levels and been exposed to multiple layers of leadership. Having started, run and sold numerous times over, he's learned the value of listening and asking the right questions. Robert and Chris discuss his new book ‘On-Page SEO that You Can Do Yourself - The Key Elements that Will Get Your Site Noticed ’.

Plus:

• Two Thought Bubbles from little old me - video shorts to make you think!
• Article - Marketing Differentiation. Learning to stand out from the crowd and go back to marketing 101 for your agency.
• Template - Employee Handbook
• Article - Customer is King Revisited
• Downloadable PDF Worksheet - FastStrat Workshop. Getting your team to focus on what really matters.

Plus two events...

• Philippa Dale-Thomas is running a GYDA Expert Seminar - Together or apart - Critical considerations for winning in the new normal.
• Little old me... State of the Nation: what's happening in digital agencies right now.?Plus looking forward to 2022. In our monthly Q&A.

Plus the entire back catalogue.

So, what's stopping you? Our monthly GYDA Member Hub issues are stacked full of content to help you run your agency smarter. Our events are live and interactive and always include at least one digital agency growth expert. Our community is the place to ask, join, collaborate and be accountable to your peers. It really is a no-brainer!

I'm terrible at selling my own services... so here goes... here's a coupon for a free month subscription. Use ROBERTSEPT2021 at checkout. www.GYDAmemberhub.com

#digitalmarketingagency #growmyagency #leadershipresource