How well do you know your parents or grandparents?

Calling all marketers. You are invited to pause and hear from older adults this Wednesday, November 18, 12:30 EST / 5:30 GMT. RSVP: ?? https://bit.ly/2IrNCZP

Older customers will be the engine of the economy of the future in the developed markets. This generation, often referred to as Baby Boomers, makes up over 73 million people in U.S. today. By 2030, the cohort of people over the age of 65 will be spending one out of every five dollars spent in the U.S. Already, older adults have eleven times more wealth than millennials and dominate spending in 119 of 123 consumer packaged goods categories. And in Western Europe and northeast Asia, the urban elderly is the only age group that is growing. A recent E.U. report revealed that the “Silver Economy” opportunity is worth €5.7 trillion to Europe’s economy. 

The vast number of people aging into their silver years, with ample free time, disposable income and accumulated wealth, translates into unprecedented market opportunity. In addition, there is a burgeoning demand for public and private spending surrounding all aspects of elder care.

However, how well do marketers understand and communicate with this customer? How effectively are brands addressing their unmet needs? How do the stereotypes of elderly people play out when it comes to their buying behaviors?

In our Siegel+Gale Future of Branding Silver Economy panel this Wednesday, November 18, we will hear directly from six older adults with reactions from their marketing executive children. We will explore how brands impress or alienate the baby-boomer generation, where they go for inspiration and more.

I look forward to welcoming you. And feel free to invite an older adult.

Meet the panel and RSVP: ?? https://bit.ly/2IrNCZP

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