How well do you know your audience?

One of the most important things to get right when moving into consulting is defining your ideal client.

What happens when you don’t get this right?

????you waste your time chasing potential clients who will never be right for your business

????you constantly get challenged on price because they don’t value your offering

????you second guess yourself because your clients don’t see the value

????the sales process is a slog with many conversations only to get a no at the end

????your offering is hard to define when you talk about it in market because in trying to speak to everyone no one feels you are talking to THEM

????you’re flat and miserable and wondering if you made a huge mistake by leaving your corporate career

You’ll quickly find that….

? when potential clients see your message they feel you are talking directly to them?

? you get an easy yes in a conversation with potential new clients

? you’re able to charge a premium because your clients really see the value you bring

? they become promoters of your business to their network and send more ideal clients your way

? you spend less time in a sales cycle because you build long-standing relationships with clients

? you’re enjoying your consulting work and are so glad you made the leap!

The work to define your ideal client and remain true to that as you build your business will be one of the most valuable things you do.?Trust me!

If you want more help with defining your ideal client message me?and let's talk!

Michelle