How Well Do You Know Them?
Carlos Batista
?Empowering Coaches, Entrepreneurs & Business Owners to Master LinkedIn for Lead Generation Without a Marketing Budget ? LinkedIn Trainer ? Business Growth Strategist?
Welcome to Issue No.46 published on the 5th of January 2023. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!
How Well Do You Know Them
It is often said that it is not whom you know that matters, it is who knows you. Well, I would like to extend this statement by saying that it is not only whom you know and who knows you, but how well do you know them and they you?
In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.
Often, we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often, we simply do business because we feel good about it. In fact, most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?
Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. To sell to a C-level executive, for example, you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfil and help them to fulfil these needs. In doing this, you become a "trusted advisor". They feel "comfortable" that you have their interests in mind more than just making a quick sale and a commission.
In our daily process of seeking prospective clients, do we often just look for a person to pitch to, or do we spend a bit more time getting to know them before we try to sell?
When we take the time to know a person’s desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale but to create in them a resource for endless referrals.
As we go into the community meeting people who are prospective clients, we should keep the following in mind. A customer is a person just like me. The customer has needs other than the one that I can fulfil. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfil it with my product or service.
Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.
In Issue.47 of this newsletter, the main topic will be – Working with LinkedIn for lead generation… at NO Cost! Issue 47 of this newsletter will be published on the 19th of January 2023.
The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:
1.?????Business Coaching Hub – Follow Here!
2.?????LinkedIn Social Selling Index – Follow Here!
3.?????Business Coach On Call – Follow Here!
4.?????Business Growth Network – Follow Here!
5.?????Online Coaching Free Short Course – Follow Here!
6.?????LinkedIn The Basics – Follow Here!
7.?????Self-Study Business Growth Courses – Follow Here!
8.?????LinkedIn Lead Generation Guide – Follow Here!
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9.?????Mindfulness Collection – Follow Here!
Your LinkedIn profile has the potential to be your most valuable asset in building your brand, attracting prospects, and generating leads.
The Business Coaching Hub is offering you the opportunity to receive a detailed profile audit report free of charge.
Did You Know?
Your LinkedIn profile can be optimized to become the most valuable prospect and lead-generating tool for you and your business.
In recent years LinkedIn has emerged as an excellent resource for generating more leads. The increase in online traffic due to the impact of the lockdown globally means that now more than ever your presence on LinkedIn provides you with the potential to help grow your business and not only survive but, thrive beyond the lockdown. Don't have a marketing budget to generate leads? Now you don't need one!
Take your LinkedIn effectiveness to the next level with the Do-It-Yourself LinkedIn Profile Makeover Course. It’s Free!
The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics that were chosen.
If there is a topic you would like us to cover, please let me know and I will include it in our schedule to be published in a later issue.
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“Your Success IS My Focus!”
Carlos Batista
Business Transformation & Growth Specialist