Definitely YES. Here is How (with some useful tips if you are just starting/revamping your website)
Website theme is responsible for several things like :
- How your content will be displayed like Title, Texts, Images, Icons, spacing in between them.
- How your pages are interlinked with one another
- What's your page load time, (quicker is better)
- Structured data use in your website
- Plugins supported in any themes
- Unused and not required codes in themes
All these things are the most important part of your SEO and 100% affect your Rankings. These things are directly affecting the user experience as well.
If you are building the website for the first time or revamping it, you should take care of the following things. I would suggest a WordPress theme and these pointers are suggested based on keeping in mind a WordPress theme.
- Never use pirated themes: If you are really aiming for long-term benefits, go for premium themes instead of pirated themes. Many freelancers and companies even use this kind of theme to save some cost. Use Premium theme. It will have a periodically updates with a good support service
- Use Premium page builder: Most probably you will need to buy this page builder as it doesn't come with the theme. My recommendation is to go for Divi. It's an amazing page and theme builder to opt for. It's good for SEO as well. The second one is wp page bakery.
- Do not use too many animations and large-size images. This will lower your page load speed and affects your SEO, especially after core web vital update. If you want to use High-quality images, make sure you don't place them on the first fold. Using lazy load images is also one of the great ways to deal with high-quality images.
- Do not use too many plugins: Make sure you use only one plugin for one particular task. For example, for SEO you can opt for Yoast or Rankmath or All in one SEO plugin. Use any one of them would be great but installing all plugins would not be a good idea for the website.
- Do not use too many tracking codes in the Header: Use Google Tag Manager only whenever you want to insert any tracking code. This will positively affect your page speed and so SEO.
Hope this little piece of article will give you some idea on how you should treat your website. If anything is left from my end, do not hesitate to comment to let people know.
