How Web Design Impacts Content Marketing
Selling in the online space is determined by many things; top on that list is web design.
Picture this: you are looking for a product online and have a few websites recommended. However, when you visit one of the online stores, you are met with a confusing layout and a cluttered storefront.
Would you buy from them? Probably not.
An organized, well-designed website gives a positive first impression, promotes the user's experience, and encourages sales.?
Content marketing is among the most flourishing marketing practices in the digital world. However, to succeed, you must have a great marketing strategy, and web design plays a big part.
What is Content Marketing?
Content marketing is strategic marketing based on publishing valuable content to connect and build relationships with a targeted audience.
It enables brands to help people solve their problems long before a person ever buys anything from the business.
Statistics show that businesses that engage with their audiences and provide value and a great user experience always have an advantage in the SERPs.
For instance, when you search for "kitchenware stores in the United States", Everything Kitchens is in the top 10 search results.
Their website is beautifully designed, easy to navigate, and has a blog section with articles answering users' questions in different stages of the customer journey.
Importance of a Good Web Design For Content Marketing
It Is essential to understand that good content marketing is not only about creating and distributing content.
A website with a good design plays a significant role since it ensures the content is easily found, engaging, and offers value to the targeted audience.
This harmony between content marketing and web design ensures the content on a website achieves its intended purpose.
1. Color Schemes
Colors are powerful.?
Each color evokes different responses and emotions in people.?
You may ask, “How is this connected to content marketing?”
Color schemes are an integral part of any brand. They speak the emotions, express feelings, and convey the energy of a brand.
Always use colors that relate to the content on your website. For instance, cool colors work best for health and wellness blogs.
2. Navigation and Accessibility
A user-friendly website allows users to browse the site seamlessly.?
It involves making site navigation easy with features such as search bars so users can easily access the content.
Good web design is not only crucial for navigation but Is also essential for people who use text-to-speech or screen?
3. Responsive on Various Devices
A website that is responsive on various devices allows users to access it across devices.
Most people have multiple device types, from smartphones and tablets to desktops. A good web design allows a website to adjust its functionality and layout to provide a great experience on all device types.
领英推荐
Responsive websites improve reach and engagement.
4. Comprehension And Readability
It is easier to read content organized in a clear hierarchy. Indicating the headings, sub-headings, and paragraphs makes it easier for the readers to follow.
The goal is to have critical information presented clearly.
To increase user engagement, combine valuable content that addresses the users' needs with a clear hierarchy.
Also, white spaces improve readability and allow readers to focus on important messages.
5. Incorporating Media Elements
Using media elements in your web design significantly improves content marketing.?
Videos have a way of breaking down complex subjects effectively.
Images work the same way; they make users comprehend ideas that would otherwise look too technical.
This image on Simba shows how their spring mattresses compress to offer perfect support for the body.
6. Technical Performance
One of the critical elements of web design is the technical performance of a website. Factors like load time determine how users interact with a website.
Slow-loading sites increase bounce rates, which negatively impact content marketing efforts.
Some pointers to improve a website's technical performance and ensure efficient delivery of content to users include:
You might also need to improve the speed of your site?
7. Call-to-Action Placement
A good web design allows for strategic placements of Call to Action, making it easier for the targeted audience to take action quickly.
A HubSpot report shows that most marketers' goal is lead generation.
What better way to do it than with a strategically placed call to action? Compelling CTA’s entice and prompt the audience to take further action.
Good Web Design For Content Marketing
For effective content marketing, web designers should focus on creating user-centric websites. That is the only time users can have a positive experience.
To get this right, a brand can conduct user research to learn more about their interactions with the site and what they are looking for.
Poor web designs are the deathbed of excellent content marketing efforts and many brands. It is essential to use elements encouraging positive experiences, such as a clean interface, compelling CTA’s, and a responsive design.
Also, brands can check out the latest web design trends.
As we have seen, web design is a crucial aspect of any brand's marketing strategy, and as such, they can partner with trusted companies that can deliver a well-designed site.