HOW WILL WEB 3.0 IMPACT DIGITAL MARKETING? Digital Marketer's Guide

Web 3.0 is poised to change everything about the Internet. It will impact digital marketing greatly. As a digital marketer, you need to be prepared to adapt to these changes.

But before we learn about how Web 3.0 will impact the digital marketing space, let’s understand how we got here to this version of the Internet.

The Evolution of the Internet

From Web 1.0 to Web 2.0 and now Web 3.0 shows just how far the Internet has evolved over time. Web 1.0, which is the first version of the web, saw an Internet world where the web was primarily used for information.

Data storage and management were handled by a single computer system without real-time communication between computers. It was all about static pages of information (text and graphics) and primarily acted as a place where users went to get information.

Then came Web 2.0 where Internet users could interact with web content and one another through social networking, blogs, and video sharing.

Today, we are talking of Web 3.0 or Web3 (the decentralized web) where the web will make use of artificial intelligence. With this feature, the web base will be able to learn and understand the needs of users. Though not realized, the goal is to achieve a more personalized web tailored to the needs of users.

With the role the Internet has to play in the growth of businesses and?corporate organizations in the domain of digital marketing, the place of Web 3.0 for business growth cannot be underestimated.

Now that we have a good understanding of what Web 3.0 is and how we got here, let’s address the elephant in the room.

How Will Web 3.0 Impact Digital Marketing?

IMPROVED TRANSPARENCY AND TRUST

With so many charlatans and fake business owners on the Internet, it has become more difficult to win customers’ trust. Fortunately, this challenge will soon be history with the impact of Web 3.0 technologies.

With the use of blockchain technology, it is possible to build trust and improve transparency between businesses and their customers. This technology can help to create a tamper-proof record of transactions, which will promote transparent dealings between businesses and customers.

A business could use blockchain to provide customers with a real-time view of its supply chain. Thanks to this, customers can see where their products are at each stage of the production process and are sure that they get what they paid for.

INCREASED SECURITY

There is no company that wouldn’t want to preserve its data. Data security is the most important thing in the life of a business. Thus, with Web 3.0 technologies, businesses or organizations can improve the security of their data.

It is commonplace to find hackers getting vital organizational data from a centralized system with data stored in one location. But if a company’s system is decentralized, the data is spread across a secure ledger, making it difficult for hackers to penetrate the system.

AFFORDABLE INFRASTRUCTURE

The infrastructure that runs Web 3.0 applications is quite cheaper than the traditional web infrastructure. This is because the applications in Web 3.0 are decentralized.

The servers and data centres are less expensive. With this advantage, they can easily be run on a network of computers provided by volunteers. Thus, it is cheaper to acquire, develop, and maintain W3 applications.

IMPROVED USER EXPERIENCE

Every business would want its customers to have a smooth user experience. Since we are talking of a semantic web, Web 3.0 technologies help users to have a more personalized web experience. Users would love to have an experience that will put them at the top of a business priority list. This is achievable with the use of AI and machine learning algorithms.

And at the end of the day, customers will have access to a user-friendly web that is easy to use. Satisfied customers on the web would mean more brand ambassadors which will, in turn, build a strong brand image.

MORE CUSTOMER INSIGHT

There is the possibility for businesses to provide more data about their customers without harming their privacy. This is because it is possible to anonymize data with the use of Web 3.0 technologies.

The result of this will be businesses gaining more insight into their customers. With insight into customers' behaviours, business owners will be able to develop content tailored to customer needs.

It also means that businesses can collect data about their customers without necessarily asking them to provide their personal information, while improving on products and services offered.

SEARCHING DATA WILL BE FLEXIBLE

Do you want customers and prospects to easily have access to your content? This is possible with Web 3.0 technologies. With the semantic web, it is easier for people to create data on the web. Hence, with Web 3.0 technologies, businesses can easily make their data searchable.

A semantic web means businesses will smoothly have access to information they need without spending money on resources and labour.

What more can businesses ask for in this digital age? Web 3.0 has come to make digital marketing more beautiful for businesses that want to occupy an online space with less stress.