How Wearable Tech Competes With Your Phone
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How Wearable Tech Competes With Your Phone

This week, Apple will introduce its watch. The company will sell a lot, and the devices will help with all sorts of things, including fitness. Meanwhile, Google is presenting a major update to Android Wear. Still, I don't think we're quite as close to the age of wearables as others believe. And the main reason for that is the power of our phones.

To be useful, a wearable device—whether on your face, in your goggles, or on your body—has to be the best solution you have for a problem. And that means that it has to compete with your phone, the ever-improving supercomputer you almost certainly carry in your pocket. Wearable technology improves constantly, but so do our phones. The screens get better, the batteries last longer, the data connections improve, processors become more powerful, and endless apps are developed.

Wearables generally have some advantage in accessibility. A watch is easier to look at than the screen on a phone. Something projected in front of your eyes is much easier, particularly if you're swimming or skiing.  And anything we put on our bodies has the capacity to capture more data—about our heart rate or how we move—than a phone. But those benefits are countered by the processing capacities of our phones, and by the fact that we're so used to them. And there's the fact that you have to wear your wearable technology: which means it has to be either invisible or beautiful. And since tech companies aren't fashion companies, it's usually not the latter.

I had an interesting discussion about these issues this morning with Kristie Lu Stout, a terrific anchor on CNN International.  

 

 

George Stegling Mmusi

Business Developer at Matrix Digital

9 年

simple and clear Nicholas Thompson , products have to answer a problem not bypass it. but it is a thumbs on innovation. I don;t think though that the time is not relevant for these products, a mere example would be the laws that are being imposed on Drivers now, this making it convenient rather than innovative on a scale of 6/10 (Convenience). Well put Nic.

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Mark Chapman

Technical Solution Owner, hugely experienced agile coach, leader of amazing teams, building better worlds

9 年

Nicholas Thompson - you've fallen into the same trap as apple and google, these devices function best as an extension rather than a replacement. I've been using smartwatches since the Fossil abacus in 2004, the people who get it are Pebble. The pebble watch does exactly what I need, notifications, a select apps, week long battery, daylight readable screen. The next version with the new Timeline takes it further, and the popularity on kickstarter shows how the interest in a non apple product is there.

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Nicholas Thompson

CEO @ The Atlantic | Co-Founder, Keynote Speaker

9 年

Tobechi (Toby) Okwuonu i agree...

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