How We Write AI-Tailored Content For a Human Audience - And How You Can Too

One of the biggest concerns for future writers is AI taking over their jobs. As things stand, the content generated by platforms like ChatGPT, Bard, Jasper AI, and more is not quite as palatable as you'd expect. If you've ever gone through a prompt result, you'll know that there are some very clear drawbacks of AI-generated content.??

The most important is the need to humanize content before it is put out.?

This way, it is much more likely to be effective, as well as reach and resonate with your audience.?

In this post, we'll take a look at the problems with AI-generated content and why it is necessary to humanize AI-generated content.?

The Problems With AI Generated Content?

1. Questionable Quality

One of the first things you'd notice from a prompt result is the way the sentences are constructed. They're often extremely concise, and words are often used incorrectly. In addition, even though you might choose a tone for your content to be written in, it might not be followed throughout - though some A.I. programs are getting better here.?

It's likely that your articles will not have a natural flow. And you will also find sentences being repeated and the same pattern being followed throughout what is generated.?

2. Emotional Intelligence?

No matter how advanced AI might be in terms of presenting factual information, that is pretty much its only strength. It can't factor in emotional intelligence and use it to connect with people. This is why the content very often lacks any flow and engagement and is often a mere presentation of facts.?

Diving into what bothers people, what their needs and desires are, and relating to them is a very human act. This is something that AI cannot do just yet. This means it is up to humans to be able to appeal to emotions like scarcity, pain, fear, desire, and more.?

3. Search Engines?

The priority for search engines has always been original content, and that isn't possible if AI generates it. That's because it can only scan through what's already available online and come up with an 'average' of that information.?If you want your content to stand out, it needs to have original insights. Not rehashed or rewritten (and possibly dated) information from an A.I. generator.

Now, do remember that content isn't penalized if AI generates it. However, it is important that it has the human touch - and even if you are using an A.I. program, don't depend on it wholly.

The nuances of having proper flow and ensuring that it is informative can only be ensured by editing it yourself. The Google crawler is updated enough to look for the flow of articles in order to rank articles. And when that is lacking, the quality of the content is, by default, low.?

If you're trying to rank for keywords that have high competition, it is going to be really difficult with only AI content. Bigger sites often get away with it, but a smaller site will have much more trouble achieving the same.?

Moreover, it is very likely that AI-generated content will be similar to existing sources. And this doesn't sit well with Google due to their stitching and combining guidelines. As a result, it is important to intervene in order to make the content more unique and stand out.??

4. Factual Data Incorrect?

Platforms like ChatGPT regularly get factual information incorrect. And it is also unable to talk about factual details later than 2021. This is why any content generated by it won't have the latest stats, facts, or figures to back up any information that you're asking for.?

As a result, relying solely on these platforms is not the best option for writers or marketers in spite of their usability. AI also doesn't know how adjectives can be applied by understanding their meaning. And due to this, it could result in some very awkward phrasing that needs to be edited.?

Ways to Humanise AI Content?

1. First-Draft Generation?

One of the ways in which you can use AI to your advantage is to come up with a first draft. The reason being you can come across some decent points, as well as article structures that can help you get started.?

One of the biggest ways in which marketers and content writers struggle is simply getting started. The draft will probably not be usable, but it is still something that you can begin with.?

2. Create a Story?

Storytelling is something that AI hasn't mastered just yet, especially when it comes to content. Moreover, it also struggles to understand context and create content appropriately. Following from the last point, you can add your own story into the first few paragraphs to start making the content your own.?

A narrative that helps you relate to your audience will always be well received. And for the time being, it is something that only human creativity will make possible.?

3. Templates?

Another way to write for humans by keeping AI in mind is by using it to only come up with templates. Having a proper structure is one of the best ways to get your ideas flowing.?

And even though the content might not be up to the mark, you will get a pretty usable structure to work with. You can add your own unique information into the template to really make it stand out while being relevant to the topic.?

A simple way to do this is to add unique examples, ideas and an insight into the latest stats and trends to make the content your own.?

4. Edit With Updated Information?

Let's say that you're trying to write an article on the 2022 Football World Cup. It's very likely that content generators will get some crucial facts wrong. Moreover, they will also not be able to analyze the key points that they generate.?

At best, they can present the information and stack the highlights of what went down. And here is where you will get the opportunity to humanize the content. Use information such as the fallout from the competition, the reason why it was so exciting and unique, and what it means for the future.?

If there's some news about the event very recently, it's likely that it won't be there in the content generated. So, adding that and diving into it is a great way to add more value to the AI-generated content.?

5. Add Your Own Unique Angles?

As mentioned above, AI uses what's already available online to come up with results. So, it's likely that the results it shows will be very similar to what's out there and be generic.

To overcome this issue, you should add your own unique angles about the same topic to spice up the content. In the case of marketers, for example, rewriting the content from the perspective of how their product can help will be key to it standing out and appealing to the target audience.?

Writing While Keeping AI in Mind - Understood Through Examples?

Let's take a look at the example we discussed above about the World Cup. This is the prompt that was given to ChatGPT: “Give me an analysis of the FIFA 2022 World Cup. 500 words. Beginner level. Easy readability.”?

As you can see, it's not bad by any means. But, it's very generic and almost the same as you would find on Wikipedia. A quick search will reveal to you that Iceland didn't even qualify. But most importantly, it's not updated with the results of the tournament now that it is over.?

So, while there is some basic info, you will have to edit it and add the latest developments, insights, and angles to really make it appealing to humans.?

Let's take a look at another example below.?

As you can see, the intro is very generic and almost sounds robotic. Adding a bit of personality into the first few sentences can make it so much more unique. For example, you can describe the problems that young adults face in greater detail, or perhaps why it is important to beat procrastination during the early years of adulthood.?

Elaborating on the points a bit more, and explaining how it can help combat procrastination is also another way of making it more humanized. Talking about tools that can make it more convenient to keep oneself accountable and the importance of productivity today can also help.?

How we do it at Icy Tales

Going through a mundane article is going to be even more disliked by people down the line. Personalization is going to be something that people regularly expect from what they read. And in this regard, it is important to be able to find out what your target audience wants.?

When it comes to A.I. content, at Icy Tales, our team aims to create human-first. While we still largely focus on creating content that is wholly human-written, we do use A.I. tools to research faster. And if we are confident on the subject, we do use A.I. - as long as we can stay true to the tone of our brand's voice.

If you're a content marketer, you'll probably be working with AI content soon - if you haven't already. And it's something that you'll have to edit into the article yourself in order to stay in sync with the rest of the messaging.?

Search engines like Google want you to edit your content before publishing it. And these are some of the various ways in which they can be edited to resonate better with a human audience. AI is here to stay, for sure. But it also needs a creative human being operating it to achieve its true potential.?

Want to know more about how we do it? Or, want to know more about one of our content writing options? Drop us an email at [email protected]