How We Use Bots To Generate Leads 24/7

Everyone is talking about chatbots for marketing.

But how many real examples have you seen of how people are actually USING those bots?

So we thought we'd break down exactly how we're using bots at Drift to capture and qualify leads.

Why bots though?

Well, for starters, they make it so you can qualify leads in real-time, 24/7 -- even while you sleep or go and play golf.

And at the end of the day, the people that are visiting your website expect answers in real-time. They don't want to wait for 2-3 days until your sales team is ready to reach out (you and I both expect answers in real-time...what makes you think your customers wouldn't?)

This post breaks down exactly how we use bots to:

1. Turn blog visitors into subscribers (email addresses)
2. Qualify leads on our pricing page (the highest intent page on our site typically)
3. Up-sell existing customers inside of our app.

Hope it helps demystify how you can use bots for marketing.