How we unlocked 4 new international markets for Plato using social influencers.

What is Plato?

Plato is a messenger app where you can meet, chat, and play games with other users.

What were the goals of the campaign?

To launch Plato in untapped international markets and acquire new users.

What did we accomplish?

We launched Plato in 4 new countries in a span of 3 months while driving consistently strong performances, maintaining a cost per install under $1 and earning Plato a place among the top internationally trending apps.

Working with more than 100 influencers, we garnered over 15 million views and acquired over 50,000 new users in 7 main countries across 4 continents (LATAM, Europe, Eastern Asia and America)

How did we accomplish those goals?

Selecting the right influencers

Smart Targeting - Using Stargazer’s proprietary tools including our influencer database of over 5 million creators, we offer data-driven creator-to-brand matchmaking by identifying which creators have the precise audience we’re targeting 

Producing high-performance content 

We created a high performing creative script and executed it across YouTube and Instagram with over 100 influencers.

We kept the deliverables consistent in the format of a 2 minute YouTube mention or 3 x 10 second Instagram Story.

We executed a content burst to achieve a trending status in every new market we launched in.

Measuring the results

We track all our campaign results in real time with individualized trackable links. We use this data to further improve our influencer selection and content strategy

Quote from Joe Wagner, Director of Growth:

"Working with Stargazer we've been able to unlock new international markets month after month. The growth has not only been consistent, but also substantial. We look forward to what's next."