How We Took a New Fitness Brand From 0 to 825 Keywords and 1st Page Search Results in 3 Months

In the ever-evolving world of digital marketing, staying ahead of the curve and establishing a solid online presence can be challenging, especially for new businesses.

This is the story of a fledgling fitness apparel brand that not only rose from obscurity but managed to outrank established brands like Gymshark on Google.

All thanks to a brilliant SEO strategy employed by a top-notch agency, Digital Media Ninja.

The Challenge

Breaking into the fitness apparel market is no small feat. With powerhouses like GymShark, Adidas, and Nike leading the way, it’s like being a small fish in a vast ocean.

But every giant starts somewhere, and with the right strategy, even the smallest brand can make waves.

Identifying the Low-Hanging Fruit

Our first approach was to identify 'low-hanging fruit' - keywords and phrases that, while popular and relevant, weren't as fiercely contested as more general terms.

Instead of diving headfirst into the saturated market of "gym leggings' or "workout clothes", which both see monthly search volumes of 48k and 70k, respectively.

We zoned in on unique, gym specific phrases like "muscle mommy" and "pump covers". (which are relatively newer terms in the fitness space)

This approach is like guerrilla warfare in the digital realm. Instead of confronting the giants head-on, they bypassed them, focusing on the areas where they could quickly gain traction.

Strategy in Action: 'Muscle Mommy' & 'Pump Covers'

So, why "muscle mommy" and "pump covers"?

Relevant & Resonant

The terms spoke directly to a specific segment of the fitness community. Search volume for just the term 'muscle mommy' shot up from 11.6k in January to 38.5k monthly searches in October 2023.

"Muscle mommy" targets fit moms, a growing segment in the fitness world, while "pump covers" is a casual, fun term for gym apparel that resonates with gym enthusiasts looking for stylish, casual wear.

Less Competition

By targeting these niche phrases, the brand avoided the oversaturation that comes with more general keywords. This strategy made it easier to gain a foothold on search engine results pages (SERPs).

High Traffic Potential

Despite being specific, these phrases still boast significant search volume. This ensured that as the brand ranked for these terms, they would see a substantial increase in organic traffic.

The Results

Within a matter of 5 months, the brand began ranking for over 825 keywords with a monthly organic traffic of 1.5K users.

More impressively, for some of these niche terms, they even managed to outrank Gymshark, a leading name in the fitness apparel industry.

It's the digital equivalent of David taking on Goliath - and winning.

Key Takeaways

1. Niche Targeting Works: In an oversaturated market, zoning in on specific segments can lead to faster and more substantial results.
2. Quality Over Quantity: Instead of trying to rank for every possible keyword, focusing on fewer, more strategic terms can lead to better outcomes.
3. Expertise Matters: This success story underscores the importance of partnering with an experienced SEO agency that can craft a tailored strategy based on the brand's unique needs and the market landscape.

In the end, the journey of this fitness apparel brand from obscurity to search engine success underscores the transformative power of smart, strategic SEO.

It's a testament to the potential that lies in identifying and seizing the right opportunities - and a reminder that with the right strategy, even the newest brands can compete with the giants.