How we sold 5L worth ticket in 3 weeks

First,

Let me build the context, Dogether is a platform where users can discover, book and host events and activities. And it is an early age startup

Problem faced: We were pushing ads to our target audience and it was not generating any lead. After spending Rs. 30,000 and not getting asingle lead. We thought to cut the crap.

Paused all our digital campaigns and went back to our white board, wrote our user’s purchase journey . And we found out that there was a lack of understanding in user’s mind “Why should I buy Ladakh trip package from you?”

What did we do?

We did an experiment.

1. Wrote a blog on ‘How to plan your Ladakh Trip?’ The blog was meant for people who want to go to Ladakh and need a plan. So, we gave them a free plan.

Here is the blog incase, you wanna read. Click here.

1. For 15 days, we ran Facebook ads promoting the blog to the people who are travellers and are interested in Ladakh.

Audience Targetting used: People owning high end phones > People who are Travellers and like travel pages > Interested in Ladakh

Age group: 23–37 yrs

Location: Delhi NCR, Pune, Maharashtra

3. After 15 days, we started a lead generation campaign mentioning 10% off. and targeted to those audience who landed on our blog . The lead form asked for name and phone number.

4. We implemented 2 min call policy. That is, the moment we receive a lead form. We call the customer within 2 mins. Most of the time, people were surprised saying ‘Wow! You guys are too fast’

5. A sales person talked to the customer and tried to make him/her why this trip was the best.

And, BINGO. Out of 28 lead forms we were able convert 17 into successfull sales.

And, it doesn’t end here. We also implemented post sales process.

The minute an user books a ticket. He, gets a ticket on his app and whatsapp number.

We stopped using mails to send reminders. Instead we used whatsapp with permission from the user and it turned out to be the best one to one approach.

Once, the event was over. We didn’t ask a review via e-mail just for the sake of asking. We had a friendly whatsapp chat with the user asking about his experience.

Learnings:

1. It's not the FREE thing that always wins. Value addition always wins.
2. Be more human with your customer.
3. Solve the customer query not for the sake of closing the deal. But for the sake of helping him/her out.
4. No need to throw huge marketing budgets and showing ads to everyone. Pick up a niche show specific ads to them, re-target with ads that ads value and funnel down the traffic.