How We Routinely Beat Our Competitors

"Competing in sports is fun, but competing in business is a hell that should be avoided at all costs," said a random internet person.

Competition is unavoidable now – very few businesses roam free of adversaries. Most are stuck competing on price in a race to the bottom of their bank accounts.

I’m seeing this play out live in my local domain. As interest rates rise, banks are taking more from people’s wallets, and competition is getting aggressive. In my seven years of owning Compound Gym, I've never seen such intense discounting.

Luckily for me, and others who don’t want to engage in this race, we have other options. We can find unique combinations of features or build better acquisition models. Robinhood's "get a free share on signup" is a great example of this.

The way we do this is simple: look at what our competitors are doing and do something different.

At Compound Gym, we’ve survived this cat-and-mouse game of acquisition for the last seven years by always staying one step ahead of the competition.

But how do we do this, how did we scale from 180 to 650 members while keeping our marketing budget small?

But more importantly, How could you do the same for your business?

You can read how right here on our newsletter: The Method