How We Ranked a Local Business #1 on Google Using These 5 Google Business Profile Strategies

When it comes to ranking a local business on Google, most people overcomplicate the process. The reality? SEO isn’t magic—it’s about consistency, strategy, and leveraging Google’s own tools to your advantage.

One year ago, we took a local phone repair business from having zero online presence to ranking #1 for multiple high-intent keywords in their city.

A key part of this success? Google Business Profile (GBP) optimization.

We used the five core GBP strategies outlined in this guide—strategies that not only helped this business dominate search results but can work for any local service provider, including chiropractors, acupuncturists, and Chinese medicine clinics.

If you want to stop being invisible online and start attracting high-intent local clients, here’s exactly what we did (and how you can do the same).

1. Posting Weekly Google Updates—At Minimum

Most businesses claim their Google Business Profile, but then they do nothing with it. Big mistake.

Google prioritizes businesses that are active and engaged. If you’re not updating your profile regularly, Google assumes your business isn’t relevant.

What We Did for the Phone Repair Business

• Posted weekly updates about promotions, new services, and customer testimonials.
• Highlighted real client experiences with before-and-after repair photos.
• Created seasonal promotions that boosted visibility and engagement.

How to Use This for a Holistic Health Practice

• Share health tips, treatment insights, or behind-the-scenes stories.
• Announce special promotions or limited-time offers.
• Highlight client success stories (with permission).

Example Post: "Another win for holistic health! Sarah came in for acupuncture to relieve chronic migraines, and after just three sessions, she’s feeling amazing. If you’re struggling with migraines, let’s talk!"

2. Posting Daily Visual Content

Google and potential clients love visuals. If your profile is just a block of text with no images, you’re missing out on engagement and ranking power.

What We Did for the Phone Repair Business

• Uploaded new photos daily showcasing repairs, tools, and happy customers.
• Used SEO-friendly captions that included keywords and local references.
• Created short before-and-after reels of screen replacements and device fixes.

How to Use This for a Holistic Health Practice

• Take daily photos of your practice, equipment, and team.
• Share treatment process visuals (e.g., a cupping therapy session setup).
• Upload short educational videos explaining common procedures.

Example Post: "Wondering what a chiropractic adjustment actually looks like? Here’s a behind-the-scenes look at a spinal alignment session. Safe, gentle, and life-changing!"

3. Optimizing the Q&A Section for SEO

Google loves businesses that answer customer questions before they even ask.

What We Did for the Phone Repair Business

• Added SEO-rich answers to common questions like “Do you fix iPhone screens?”
• Anticipated customer needs and wrote detailed responses that included keywords.
• Turned the Q&A section into a mini-FAQ page, making it easy for customers to get the information they needed.

How to Use This for a Holistic Health Practice

• Pre-fill common patient questions like "Do you accept insurance?"
• Use keywords naturally in answers to help with search rankings.
• Update responses regularly to reflect new treatments or services.

Example Question & Answer: Q: “Does acupuncture help with chronic pain?” A: “Yes! Acupuncture has been shown to reduce chronic pain by stimulating pressure points, releasing endorphins, and promoting circulation. We specialize in pain management acupuncture for back pain, migraines, and joint discomfort.”

4. Keeping Services & Offerings Updated

Google favors businesses that evolve and adapt. If your services don’t match what you actually offer, you’re missing ranking opportunities.

What We Did for the Phone Repair Business

• Updated service descriptions every month with new keywords and offerings.
• Listed every possible service variation to increase keyword coverage.
• Ensured that all services matched what was on the website.

How to Use This for a Holistic Health Practice

• Add every treatment you offer (e.g., cupping, herbal medicine, chiropractic adjustments).
• Regularly update descriptions with common symptoms you treat.
• Match your website and GBP service listings for consistency.

Example Update: "Now offering facial acupuncture for anti-aging! A natural way to reduce wrinkles and promote skin health. Call to book your first session."

5. Using Local Keywords in Every Update

If Google doesn’t know where you are, it won’t recommend you to local clients.

What We Did for the Phone Repair Business

• Included city-specific keywords in every Google post and photo caption.
• Used phrases like “Best phone repair in [City Name]” and “Screen replacement near [Landmark].”
• Made sure all online listings had consistent location information.

How to Use This for a Holistic Health Practice

• Add location-based keywords to every update.
• Mention neighborhoods, landmarks, or local events in your posts.
• Use phrases your ideal clients would search for (e.g., “Best acupuncture in [City Name]”).

Example Post: "Looking for a chiropractor in [City Name]? We specialize in natural pain relief and mobility restoration. Call today for a consultation!"

The Results: From Invisible to #1 in One Year

By following these five key Google Business Profile strategies, this phone repair business went from having zero online presence to ranking #1 in their city for multiple high-intent keywords.

What We Learned Along the Way

• Google rewards consistency. Weekly updates and daily engagement matter.
• High-quality content = better rankings. Google prioritizes businesses that actively provide value.
• SEO isn’t a one-time fix. Ongoing adjustments and updates keep you competitive.

Want to Rank #1 in Your Local Market? Start Here.

If you’re a chiropractor, acupuncturist, or holistic health provider and you’re not ranking where you should be, it’s time to put these strategies into action.

?? Step 1: Log into your Google Business Profile right now. ?? Step 2: Post an update using local keywords and a real client experience. ?? Step 3: Make a plan to consistently upload photos, answer questions, and update services.

Not sure where to start? Let’s talk. I help holistic health businesses rank higher, attract more clients, and build a sustainable online presence.

Drop a comment or send me a message if you’re ready to stop being invisible online.