Brand Champ Helps Turn Team Members Into Champions
Each year, nearly all 80,000 Arby’s team members participate in Brand Champ, a half-day, off-site learning experience. We introduced Brand Champ a few years ago as a way of helping team members deliver on our purpose, set actionable goals, and explore how they can make a difference in the lives of others. The program has been a vital element of the reinvigoration of our brand, and to-date, more than 170,000 participants have experienced Brand Champ.
What we’ve found from Brand Champ is that it’s not only improved our guest satisfaction scores -- it’s also become a way for team members to bring our values in to their personal lives.
Just one example of this is with DJ, a young man who epitomizes how Brand Champ is making such an impact.
DJ had been trying to figure out when, where, and how he was going to propose to his girlfriend, Marjorie. Both DJ and Marjorie are team members at an Arby's restaurant in Ravenna, Ohio, and they were sitting together in Brand Champ last month when a video came on the screen: The Time You Have (In Jelly Beans)
There are 28,835 Jelly Beans representing each day the average American will live. We’ll be asleep for 8,477 days. We’ll be at work for 3,202 days. We’ll be eating, drinking, or preparing food for 1,635 days. 2,676 days will be spent watching TV, and 1,099 days will be spent commuting or traveling. What are you going to do with the time you have left?
This video is a part of our Brand Champ curriculum that challenges team members to find their own purpose and to make the most of each day.
DJ was so motivated by the call to pursue his goals that he asked Marjorie to step outside with him. This particular Brand Champ was held at a location overlooking a large lake, so DJ took Marjorie in front of the water and proposed to her. If you’re wondering, she said “yes!” They walked back into Brand Champ and announced their moment to the entire room.
DJ is just one example of how setting goals can be a powerful motivator for employees. Unfortunately, many companies aren’t picking up the hint. Gallup’s most recent State of the American Workplace report found that only 30% of employees strongly agree that their manager helps them in setting goals at work. Those who do have managers that help them set goals are three times more likely than their peers to be engaged at work. But we believe that helping employees Dream Big isn’t just a competitive advantage. It’s the right thing to do.
Team members like DJ represent exactly how we live our values at Arby's. We Work Hard, Play Fair, Get It Done, Make A Difference, Have Fun, and most importantly, we help our employees Dream Big. In future posts, I’ll share more about these values and how our team members are helping bring them to life.
Hello Paul, I have been a regular customer at the Secaucus, NJ location since it opened and I know most everyone on the staff. This past holiday season the staff told me that the General Manager (Doug) had announced a contest for both employees and customers related to BWW's holiday gift card sales. Detailed "rules" of the contest were never posted however the prize was a large LCD TV which was on display in the front of the restaurant on a table adjacent to the hostess stand. As I stated the rules were never made clear but the contest was to give each person who purchased a gift card an 'entry' into the drawing for the TV. There was also to be a prize for the employee who sold the most gift cards and a "party" for the team of employees who sold the most gift cards in terms of dollar value. The holidays came and went and the TV sat on the table in the front of the store through the first week of January. I asked when the TV drawing would be held of both employees and the managers under Doug...however nobody knew the answer. Upon my visit to Secaucus on January 17th I learned that not only didn't Doug give away the TV (he returned it to WalMart) he didn't give the employees their rightful prizes either. Doug's actions clearly represent a fraudulent act. As a loyal patron who purchased $1000 of gift cards I am really ticked-off with his general disdain for me and the other customers who bought gift cards. His complete avoidance of clients, like myself, who have asked pointedly about the known fact that he reneged on both ends of the contest and drawing is appalling. George, the District Manager, knows for a fact that the TV and employee contest were never upheld as promised by Doug yet he did absolutely nothing to put a stop to it. I really have to question how senior level managers in an organization with the stature of BWW can act in this manner and continue their employ with the firm. The morale of both employees and customers in this location has tanked since the installment of the current management. With a new wings restaurant about to open at a nearby mall this location will face desertions of major proportion unless the store is turned around. As for resolution of this situation I will give BWW and Inspire Brands 30 days to make good on the contest and drawing before making a direct complaint to the State of New Jersey's Division of Consumer Affairs and the Department of Labor since employees were also defrauded in this scheme. I sincerely thank you for your attention to this matter and trust the customers and employees will be satisfied with your intervention.
FUNSTATION USA
5 年Hi paul I have a excellent idea how to bring Buffalo Wild Wings to the top chain contact me direct 917-681-8984 Joe Scarola STATEN island New York?
Thanks for the jelly bean thoughts.
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6 年I do believe in dreaming big but also along with dreaming big you need someone who believes in your dream enough to help you make it a reality.
CEO at Barrier Reef Pools
6 年Paul. Marc, [email protected] I want to help