HOW WE KEEP OUR CHICKEN AND MUTTON FRESH TILL THE LAST MILE

“How is it possible for an omni-channel meat and seafood business operating in several cities to keep it fresh?” is a question we have heard far too many times and too often. And we make sure that we explain our entire process to the understanding and satisfaction of the questioner.

“Fresh till the last mile” has been our motto and the promise we keep. Here’s how.

1. Freshly Cut After You Order

Our entire ‘order to delivery’ model is built on ‘freshness’. At TenderCuts, every order of meat and fish is cut only after the order is received at store level. TenderCuts is the only brand that can boast of freshly cut meats and seafood in a market that is otherwise full of pre-cut, pre-packed, re-packed or frozen meat. And that remains the prime differentiator between TenderCuts and others. If you have shopped at our stores, you would have witnessed from behind the glass separator, your order being freshly cut for you, preserving the unique flavour, colour and texture in the meats and seafood you buy.

We keep adding to the transparency of our “freshly cut model” by introducing newer ways to assure you that you are indeed buying the freshest of meats and seafood possible. Our newest addition is a freshness tracker that will tell you about the journey of the meat.?

2.? The root of the promise

Our sourcing practice stands at the core of our promise. We source one hundred percent locally. We ensure that our carefully handpicked and tested poultry, livestock and seafood travel the least distance from our source to our processing units and from our processing units to our stores in temperature-controlled vehicles, right from the moment they are processed for the day.

3.? Daily Fresh

Any and all meat and seafood you will find at any of our 50+ stores are brought in freshly for the day. All the fish and other seafood of the day are sourced from small boats and fishing communities ‘local’ to the area, which bring in daily catches.

4.? The Logistics

From source to store, at the store and from store to your door, the meats are continuously maintained at zero to minus 4 degree centigrade.

Why minus 4 degrees?

Zero to minus 4 degrees is the FSSAI recommended temperature for keeping meats fresh, hygienic and safe. By maintaining freshly sourced meats at this temperature, we ensure that you get the freshest and most hygienic meat which no one else can give you.

Proprietary technology and a completely integrated supply chain drive our business. This allows for a seamless, protocol driven, rigorous and time-bound selection - sourcing - processing - testing - transportation to ensure that every batch of produce is safe, hygienic, and fresh from the farm to the door.

5.? The last mile

The freshly cut to order meats and seafood are packed in food-grade packaging and are transported in insulated meat delivery bags with Ice Gel Pad Technology to maintain the meats at the right temperature right up to the last mile, and deliver your online meat order within 90 minutes of cutting, ensuring 100% freshness.

Order fresh meat online and get your favourites door delivered now. Click here to see what awaits you.?