How we helped Poshmark become #1 shopping app using social influencers

What is Poshmark?

Poshmark is a digital marketplace where people can buy and sell new or used clothing, shoes, and accessories.

What were the goals of the campaign?

To create hundreds of videos per month and reach the same level of performance (cost per install, cost per active buyer, cost per active seller) they get on other acquisition channels like Facebook and Google.

What do we do?

At Stargazer, we do growth marketing using social influencers.

The real challenge for brands is finding content creators with REAL influence.

Stargazer was created to achieve that. As the performance influencer marketing pioneer, we lead the market with world-class clients such as Poshmark, tracking every influencer’s performance: social engagement as well as downloads, sales, etc.

We realized that to locate real influence, you had to analyze tracked performances. 

We analyzed every influencer’s performance and created the tool that effectively predicted the performance of their content. False followings do not present an issue because our data and decision are driven by performance only.

For Poshmark, we’ve been able to do a perfect matching with the highest performing influencers and to pay them the right price to reach Poshmark goals.

Our platform automates all the steps of an influencer campaign, (influencer discovery, matching, onboarding, contracting, tracking, payment). We’ve been able to repeat the process on a large scale, working with hundreds of influencers per month.

Results:

We’ve created more than 2,400 pieces of content, generated more than 100 million views and 500,000 installs of the Poshmark app in 2018.

The resulting cost per Install far outperformed that of Poshmark’s previous influencers campaigns and matched up to those on other acquisition platforms.

2018 Key KPIs:

• Partnered with 2,000 influencers
• Created 2,400 videos
• Generated more than 100 million views
• 2.3 million likes
• 485K comments
• 500K+ installs of Poshmark app

Antoine Forest - [email protected] - www.stargazer.co